Event of the Year (up to 1000 attendees)
CTL Communications, An Iconic Launch
We were invited to deliver a launch event for the first treatment for an ultra-rare disease. Our mission was to deliver a 2-day live event to both in-person and virtual attendees, creating a truly memorable experience.
An iconic location goes hand-in-hand with an iconic event. Iceland, a country renowned for tectonic plates, energy and beauty, was selected as the host country. It served as the perfect representation of the brand – a force of nature providing hope for patients with a power beyond anything they had ever imagined.
But from cancelled site visit flights due to a sudden snowstorm, an earthquake forcing the team to halt the rigging of AV equipment within a lava tunnel, GPS magnetic fields wreaking havoc with kit, power surges shutting down multiple media servers, flooding and multiple electric shocks for the crew, there were numerous challenges to event delivery.
Trailblazers served as the creative thread, bringing to life this ground-breaking product as a celebration of new hope, and a unique tie-in for the brand teams leading the way to forging a flare-free future for patients. Emotive sessions, an immersive patient experience, a drone show and more, delivered an impactful launch event.
edie, edie 23
“’Inspirational’ doesn’t seem to do this event justice. I’ve never seen so much passion for climate and nature leadership in one place. edie 23 was the beginning of something big; a coming together of people with both power and passion to change the future of planetary health through the way we do business.”
This is the story of a transformation of a flatlining sustainability conference into a truly industry-leading, mission-driven climate action event; edie’s most successful event by every metric, and one which has made a real difference to the world.
With ambitious growth goals, we levelled up everything: a new name and strapline; new ticketing structure; new content streams; new session formats; new interactive features; new industry partnerships forged; a new event app launched; QR Coded content incorporated; and new pre- and post-event content packs developed.
The most important development was our Mission Statement, setting out commitments across D&I, greenwashing and action-oriented content, including a minimum of 50% women 20% people of colour on stage, and strictly no greenwashing.
After a monumental team effort, we’re proud to have achieved a NPS of +48, with 93% of delegates stating edie 23 will have a positive impact on their sustainability strategy.
emap Publishing, Student Nursing Times Awards 2022
Student Nursing Times Awards is the biggest celebration of learners and educators in nursing and midwifery. 2022’s event was record-breaking in its engagement with audience and delivered many innovations in entry process, format, sustainability, marketing of the event, and the after-party. Achieving a 71% increase in revenue year on year and 900 people in the room representing a 32% increase versus budget, the team worked year-round to help the event bounce back from the pandemic. With an 80% reduction in printed materials, low-carbon-impact menus and ISO-accredited suppliers the event’s carbon footprint was dramatically reduced. 43% of attendees engaged with the mobile app, over 100 judges participated in the process, and an NPS score of +72 was returned by over 170 surveyed attendees. Responding to critical feedback from stakeholders in 2021, the event format introduced comedy breaks in the ceremony, a brand-new thrust staging layout, a themed and longer after party, shorter headline speeches, an increased focus on wellbeing and mental health, a celebrity voiceover, mid-dinner tableside broadcast-style interviews, voiceover descriptions of winning entries, and a comedy sketch introduction. The event was a huge success, exceeding expectations from even the most optimistic stakeholders, reflected in even better 2023 results so far.
emap Publishing, New Civil Engineer 50th anniversary
New Civil Engineer (NCE) is the official membership magazine of the Institution of Civil Engineers, which goes out to 50,000 people around the world, and it was celebrating its 50th anniversary in 2022. It would have been easy to just do a supplement, but the team put on an outstanding event that brought all of that work to life and stimulated real engagement with NCE’s audience.
The event was lauded by both guests and sponsor and the imaginative displays that visually demonstrated NCE’s role in the industry over the last 50 years played a critical role at everyone of NCE’s events in 2022.
Not only was the event a success in terms of market satisfaction – and that wasn’t just down to the cupcakes – it was a huge financial success for the brand too.
Procurement Leaders, World Procurement Congress 2022
The World Procurement Congress remains the must-attend event for procurement leadership teams, providing inspiration and benchmarking through deep dive content, challenging discussion and social interaction.
With board expectations of procurement at an all-time high, WPC 2022 set out to explore how the function can further push the boundaries of influence and business impact, by helping delegates challenge the status quo.
The event caters to all levels of the procurement team with CPO specific content and networking tracks to ensure high quality discussion and relevant connections.
To give delegates an unforgettable experience we delivered experiential networking and brought rock and roll energy to the keynote stage with pyrotechnics and dynamic sting videos.
The event remained committed to inclusivity with all-female opening and closing keynotes in a traditionally male dominated industry.
Solar Media, Energy Storage Summit
Solar Media is delighted with the extraordinary growth in our Energy Storage Summit this year, representing a real step change in delivery for us as a company and our sector. It has been impressive to see the impact the team has made in preserving the quality of the event through considered and in-depth speaker engagement and extremely diligent client prospecting and relations.
The event’s considered planning and multiple satellite functions also contributed to serve the attendee experience, and we’re extremely happy to see robust growth, positive customer feedback and rebooking for 2024.
The impact this event has on the wider business is significant and serves as a blueprint for delivering high-quality large-scale conferences that we seek to replicate globally.
Wonder, Google Marketing Live
In the event of your submission being shortlisted we will publish a 200 word summary of your submission on our website and a photo of the event.
Google Marketing Live EMEA was the chance for Google to rethink and reframe hybrid events, encompassing a people-first philosophy – to engage, inform and entertain in a way that met and exceeded its audiences’ evolved expectations.
Wonder applied its philosophy of ‘whole-self design’, creating product experiences that encouraged exploration, networking moments that fostered togetherness and stimulating conversation that delivered longtail value.
A return to live through a refreshed outlook that helped build relationships, product understanding and future pipeline – all whilst hitting Google sustainability goals – GML EMEA 2022 represented the new benchmark for people-first business experiences.
