BEST VIRTUAL EVENT OVER 1500 DELEGATES
Brandfuel – Arm DevSummit
When Brandfuel was asked to produce Arm’s first virtual summit bringing together hardware engineers and software developers from around the world, it needed a vision that would cut through the digital fatigue that was so evident during the pandemic.
The leading semiconductor and software design company aimed to attract 10,000 developers to its DevSummit, and it wanted to ensure that they engaged, collaborated and created a community of like minds. The event Brandfuel delivered attracted 19,550 registrations, smashing Arm’s target.
The 2021 Arm DevSummit was the most complex virtual event Brandfuel had undertaken. Every aspect was bespoke, from the platform experience and integration, to the content we produced for keynotes, the Developers’ Den arcade, and the networking zones.
Our solution was to design a complete futuristic 3D city from scratch, with Arm’s headquarters at its heart. With over 130 sessions to attend, delivered across multiple time zones in five languages, developers were able to catch up with content they missed.
Arm TV, our bespoke broadcasting channel hosted in Silicon Valley, was the summit’s beating heart, streaming live and recorded content throughout the three-day event. All the sessions were also available on-demand on our Tech Hub for several weeks.
Digital Procurement World – DPW Conference 2021
Global procurement technology conference, DPW, launched to great acclaim in 2019 and needed to capitalise quickly. After international lockdowns meant the 2020 conference had to be shelved, DPW founder, Matthias Gutzmann was determined to make the 2021 conference happen. Building on the buzz, Matthias exceeded every objective, using delegate and sponsor feedback to turn DPW Conference 2021 into a high quality virtual event.
Throughout, team DPW was determined that DPW Conference 2021 wouldn’t be just another online conference. Setting up a dedicated TV studio in the A’DAM Tower and launching the event with a DJ playing live and streaming to delegates, DPW Conference 2021 started with a moment that got people talking.
The conference combined pre-recorded speaker sessions with live Q&As alongside live broadcast sessions from the studio, making the event feel dynamic and unmissable.
DPW significantly increased sponsorship revenue from €277,000 in 2019 to €364.000 in 2021. Moving the event online and offering a free ticket option meant ticket sales revenue was down, but audience numbers increased enormously from 500 in 2019 to 3,500 registered attendees in 2021. The conference attracted 90+ speakers, 30+ sponsors and partners and 50+ startups from over 100 countries.
Euromoney Conferences
REDF Saudi Housing Finance Series: The continuing growth of a key global market
In March 2020 Euromoney was due to run its third annual Saudi Housing Finance Conference in Riyadh, in partnership with the Real Estate Development Fund – a government agency. The conference, of course, was cancelled. With exponential growth in Saudi’s mortgage market, we felt it important that the Kingdom’s story continued to be told. Together with REDF we innovated and launched a pioneering digital series, survey and data-driven report.
Over the course of three months, Euromoney used formats such as LiveStream interactive video seminars, on-demand video, market surveys, social media threads and data-driven original research and analysis to tell the story of the Saudi Housing Finance Market to a targeted and measurable global audience. Over 2,700 people tuned in live and on demand to watch, over 200,000 invitations were sent reaching over 155 countries and our social media reach was 28,258,135. Significant statistics given the specialism of the topic!
This unique series provided our partner REDF the opportunity to continue communicating to our international audience of wholesale financiers. And it gave market participants the resources to quickly and simply understand the context, history and opportunity presented by the Kingdom’s housing market in 2020 and beyond.
FT Live – The Global Boardroom 4
The Global Boardroom (TGB) is a digital conference that was developed by the Financial Times (FT) in partnership with our sister organisation, The Next Web (TNW) in 2020. We held three iterations of this conference since 2020 with the most recent fourth iteration on 7-9 December 2021. Through three days of live online interviews and panel discussions, we explored the economic, social and geopolitical consequences of the pandemic, and evaluated strategies that governments, businesses and investors could adopt to support sustainable, resilient growth.
Over 100 influential speakers and top journalists from the Financial Times discussed a wide range of topics including economics, geopolitics, cybersecurity, the future of work, ESG, cryptocurrencies and climate change. The event generated over 310,000 unique views of the live-streamed sessions across The Global Boardroom website and other platforms including LinkedIn, Twitter and Youtube. We have now achieved a viewership of over 465,000 across the four editions since it’s launch in 2020. The Global Boardroom has quickly become a flagship event for the Financial Times.
FUEL – AIB Big Christmas Show
AIB Big Christmas Show brought employees from across the globe together virtually for an evening of festivities and entertainment. Live on VStage and hosted by Brendan Courtney, the event featured game show classics, an exclusive music performance by rising Irish Artist Lyra and much more
Incisive Media – Net Zero Festival
The Net Zero Festival is an unrivalled event that connects top sustainability business leaders, policymakers, financiers, academics, inspirational thinkers, innovators and campaigners to accelerate net zero goals.
National Council of Teachers of English – 2021 NCTE Annual Convention
The National Council of Teachers of English (NCTE) is the professional home for English educators. The 2021 Annual Convention theme, “Equity, Justice, and Antiracist Teaching,” originated in a vision for bringing together language and literacy professionals to co-create a humanized, more just world for students, families, and teachers. With educators at heart, our goal was to tackle relevant, difficult conversations, providing teachers with researched topics and tools to bring back to the classroom.
We executed a successful four-day live Convention, from November 18 to 21, with access to sessions continuing until February 19, 2022, for an audience of 5,451 educators. More than 2,000 authors, educators, and thought leaders were given a voice as presenters at the 2021 Convention, increasing by 196% over 2020. Attendees networked with each other and our presenters by visiting our event lounges and sharing more than 175,000 chat messages during the Convention. The event also included opportunities to engage with authors within our virtual exhibit hall or do an author “meet and greet.” Ninety-one percent of #NCTE21 attendees rated Convention as “excellent,” “very good,” or “good.” One attendee shared, “I have been attending for the past 21 years, AND THIS WAS ONE OF THE ABSOLUTE BEST!”
Smyle – Johnnie Walker Princes Street
Smyle enabled Johnnie Walker fans worldwide to celebrate the opening of its brand home in Edinburgh in September. Billed as an IRL event, the pandemic prevented many from attending. Smyle’s virtual counterpart brought the event to fans, regardless of location, via tailored, immersive digital experiences based around the brand’s ‘Journey of Flavour’ tour. The result? An amazing global experience, a first for the whisky industry.
Smyle’s strategic, creative, technical and narrative expertise created a stand-out event in Unreal Engine, alongside live video, producing an immersive gaming experience fusing game and video, redefining the phrase ‘video game’.
Guests’ personal flavour profiles influenced their journey with highballs created from home-delivered tasting packs, under instruction from mixologists. Digital spaces contained unique gaming elements, with guests competing against others. The audience included VIP customers, press, influencers, brand ambassadors and Johnnie Walker fans from EMEA, Americas and APAC.
The online event’s scale was impressive:
- Global coverage from 136 countries
- Over 3,300 tickets booked worldwide
Diageo chief executive Ivan Menezes said of the event: “This is a proud day. Johnnie Walker Princes Street is a landmark investment in Scotch whisky and in Scotland – it sets a new standard for immersive visitor attractions.”
