BEST LARGE SCALE EVENT OR CONGRESS
Africa Oil Week – Hyve Group
In the face of global pandemic turmoil, Africa Oil Week delivered one of the best editions to date. Connecting the African Oil and Gas industry, in 2022 the event relocated continent with 8x months to go. Despite booking a venue (and not being able to travel and see it!), the team delivered a record 32 government officials, secured exclusive travel permits to welcomed over 1,600 delegates from 73 countries and exceeded all financial KPIs, alongside recording a record 104% increase in delegate NPS. The conference delivered CPD accredited industry leading content which was endorsed and produced by the industry – our programme advocated the sustainable development of oil and gas in a changing market and played a crucial role in providing investment to Africa during the pandemic.
Brands at Work – Deloitte UK Partner Meeting
This is the story of an event that redefined ‘hybrid’. It’s the story of an experience that pushed the boundaries of strategic storytelling and technical production. And it’s a celebration of human connection in a near-post Covid world.
Deloitte’s annual UK Partner Meetings help to align the 1,000+ UK Partners to the firm’s vision and strategy. As a firm that wants to make an impact that matters every single day – to clients, people and society – these meetings are crucial milestones in realising that ambition.
The event was postponed in 2020 due to the pandemic. Nevertheless, the brief for 2021 was a bold one:
‘The event should be optimistic, immersive, and enjoyably unexpected. This is a chance to reconnect – with one another, with what Deloitte stands for today, and with who the firm wants to be tomorrow.’
Chartered Institute of Personnel and Development – CIPD Annual Conference and Exhibition
The CIPD Annual Conference and Exhibition is our flagship event and the heartland of the people profession. As we started planning for 2021 – our first in-person event since 2019 – our objective was not simply to revert to what we did before, but to reinvigorate the event for our paying delegates, free visitors, sponsors and exhibitors.
We set out to provide new opportunities for engagement and networking, to feature world-class content and to create a truly hybrid event, with all content streamed to virtual delegates and delivered live and in-person in Manchester.
We attracted people who would not have attended in person and extended our international reach. We managed complete integration between the virtual and in-person experience. We achieved a total revenue and profit that an in-person only event would not have delivered at that time. And we received high net promotor scores from our delegates and exhibitors.
Our commitment was to give all delegates a high quality, inclusive and flexible experience, however they joined us, and to deliver great value to our sponsors and exhibitors. The result was an event of exceptional quality which delivered for all our customers.
MAD//Fest London (Hippocampus Media)
MAD//Fest is a young business built on innovation and creativity to re-think what a marketing event can be. In 2021, MAD//Fest raised its innovation credentials to new levels through a series of bold decisions, partnerships and digital features that delivered 2021’s only in-person major festival for the marketing industry. Working with brands like Dishoom, Campari and Diageo, MAD//Fest seamlessly brought together iconic brands and innovative technologies to create an event experience like no other. MAD//Fest’s decision to reconfigure the show and go ahead in 2021 has been rewarded with triple digit growth and recognition on the global stage alongside the industry’s flagship events.
Mark Allen Group – The BAPCO Annual Event
The BAPCO Annual Event is a show that matters; visitors are first responders looking for best technology solutions for life and death situations.
With over 1800 attendees and nearly 80 stands – growth of 10% – BAPCO 2021 was the event the sector chose to reunite in person, and the BAPCO team delivered a high-quality event with outstanding opportunities to engage and connect as well as increasing and enhancing the programme with new and inspiring content.
By using content marketing throughout, BAPCO stays close to the sector, and in creating an online show in March 2021, which brought a new international audience, engagement was high, which helped deliver growth in visitor numbers, exhibitors and ultimately, gross profit.
Of note, the BAPCO team delivered and grew three annual live shows plus an online event in 24 months – surely, a pandemic success story!
Maverick Live – Hyde in the Park 2021
‘Hyde in the Park’ was delivered to remarkable success in 2021. The event had everything, smashing all its objectives through a seamless 360 event production delivery by Maverick Live. Appointed to deliver the event in only the 2nd month of our company’s history, a huge amount of faith was shown with this big budget event. 1,100 delegates coming together to be seen as one of the first, safe and in person events back post covid. A festival theme at South of England show ground was the perfect solution to unite, celebrate and deliver strategy.
Through event management, AV production, Branding, Design, Content and Video we brought the vision to life with delegate experience at the heart of the journey. The inclusive event had the client’s ‘People’ engaged, energised and informed through an incredible day.
Big tops, Marketplace, Registration, Team Building, celebrity host, inspirational guest speaker, facilities implementation, ‘Hydes got Talent stage’, Main stage, games, face painting, Bandiokie, interactive technology, delegates logistics, lanyards, bunting and festoon for miles, camping, a vast range of food/ drink vans our festival had the lot.
The feedback was outstanding, tagged the ‘best event ever’ by the client, surpassing expectations.
National Council of Teachers of English – 2021 NCTE Annual Convention
The National Council of Teachers of English (NCTE) is the professional home for English educators. The 2021 Annual Convention theme, “Equity, Justice, and Antiracist Teaching,” originated in a vision for bringing together language and literacy professionals to co-create a humanized, more just world for students, families, and teachers.
After thorough strategizing and planning in the areas of virtual event planning, marketing, and the attendee experience, the 2021 Convention exceeded expectations. Some of the highlights include the following:
- 5,451 attendees, amounting to a 21% increase from the previous year, and a 10% increase in first-time attendees from the previous year
- A General Session speaker lineup headlined by Michelle Obama, Amanda Gorman, Colson Whitehead, and George M. Johnson
- A 19.8% year-over-year increase of visitors to our website, and a 13.4% increase of new visitors
- Coverage leading up to Convention from prominent news organizations including, but not limited to, the Associated Press, the Washington Post, and Education Week
“Through the voices of 5,000+ educators across the country, NCTE’s Convention continues to push boundaries and open pathways for students and teachers, to learn, grow, and create lasting opportunities and connections, which couldn’t be more critical during these unprecedented times.” Emily Kirkpatrick, Executive Director, NCTE