Best Development of an Existing Conference / Event (up to 1200 attendees)
Argus Media – Fertilizer Latino Americano 2024
With over 950 attendees descending on Miami, Argus’ Fertilizer Latino Americano Conference (FLA) 2024 brought together Latin American and global fertilizer leaders once again, representing 25% growth compared to the previous edition. With a whopping 69.5% total revenue growth year-on-year, FLA 2024 surpassed its’ revenue target by 130%. Achieved through a combination of effective marketing, excellent engagement with sponsors and exhibitors, and a strong focus on customer experience.
Responding to market feedback, we added a new Sustainability Focus Day, satisfying a need for industry learning and development, whilst driving 50% of our sponsorship revenue. This supported a 100% increase in the number of exhibitors, which include a new collaboration with the Brazilian government. Exciting improvements, which sponsors competed for, included a sponsored golf simulator, smoothie bar and off-site, themed drinks reception. These new developments enabled attendees to maximise their learning and networking experiences.
Throughout our trilingual marketing campaign these new features were emphasised, providing variety in our messaging. The star asset in the campaign included our new Networking guide, containing a ‘how-to’ access the attendee list and app, insights into networking zones and drinks receptions details.
FLA 2024 was a significant step up in commercial performance and attendee experience. ”
Borough Bench Media: Open Banking Expo UK & Europe
Open Banking Expo UK & Europe is the leading Open Banking and Open Finance event, bringing together innovators, regulators, and financial services leaders. Having experienced double-digit year-on-year growth, the event has expanded significantly, relocating to a much larger exhibition hall to meet industry demand.
The 2024 edition saw a 32% increase in revenue, making it the most commercially successful in its history. Sponsorship revenue grew by 20%, demonstrating high exhibitor confidence, while delegate revenue rose by 32%, reflecting increased industry investment. Overall attendance increased by 17%, with 25% more delegates attending both days, emphasising the value of the agenda and networking opportunities.
Attendees made thousands of new connections via the event app, significantly boosting engagement. The event’s industry influence was reinforced when the UK regulator’s Open Banking working group moved its meeting to take place at the Expo, securing the participation of senior decision-makers.
With the introduction of the Open Finance Show and Open Data Show, the event has laid the foundation for further expansion. Open Banking Expo UK & Europe continues to shape the industry, cementing its position as the must-attend event for Open Banking professionals.
emap, NCE Bridges Conference & Awards 2024
The NCE Bridges Conference & Awards is the premier gathering for the UK’s bridge engineering community, providing a crucial platform for industry leaders, engineers, and local authorities to engage, exchange ideas, and celebrate excellence. In 2024, the event significantly outperformed expectations, demonstrating outstanding execution, creativity, and measurable impact. Through innovative content, deeper engagement strategies, and strong commercial success, the event has grown beyond its traditional format, firmly establishing itself as an industry-leading experience.
Financial Times: The Mining Summit
Celebrating its 5th year, the FT Mining Summit, part of the highly regarded FT Commodities series, gathered leading mining companies, investors, and policymakers to discuss and debate how the industry could grow the low-carbon value chain.
The event featured exclusive keynote interviews with CEOs from Anglo American, Vale, Ma’aden, Rio Tinto, and Newmont. With 400+ senior-level in-person attendees, 65+ speakers, and 20+ sessions, the summit took a deep dive into the critical challenges impacting the mining industry, including geopolitical tensions, supply chain risks, the energy transition, and the digital age.
With the help of the FT’s most senior journalists, all sessions were expertly moderated to expose real opinions and drive meaningful conversations. The event set the agenda for the future of the mining industry, providing essential strategic insights to inform business decisions and investment strategies in the years ahead.”
Professional Development Group: The Public Sector Cyber Security Conference 2025
The Public Sector Cyber Security Conference 2025 demonstrated outstanding growth, innovation, and strategic development, solidifying its position as the premier one-day event dedicated to the public sector cyber security community. Following a business restructure, we set ambitious goals to elevate the event, and the results exceeded all expectations.
Key achievements include:
o 249% year-on-year increase in registrations (701 total) and a 250% rise in attendance (275 delegates), surpassing our target by 10%.
o A high-calibre agenda featuring leading government agencies—including NCSC, NCA, and the Home Office—drove engagement, while a seamless event experience ensured maximum value for delegates and sponsors alike.
o Strategic enhancements, such as relocating to the QEII Centre and refining our sales and marketing approach, led to a 335% year-on-year revenue increase.
Despite challenges—including a general election, sales team restructuring, and securing high-profile but anonymous speakers—we executed a highly successful event that delivered commercial success, industry impact, and exceptional sponsor satisfaction, with a 75% rebooking rate.
By transforming the conference into a must-attend event for cyber security decision-makers, we demonstrated significant development, innovation, and value creation—making it a deserving winner of the ‘Best Development of an Existing Event’ award.
Shard Financial Media Credit Week, Credit Strategy
Credit Week has been reimagined as the premier event for credit and financial services professionals, uniting the entire credit ecosystem to shape the future of finance. Evolving from four separate one-day events in London and Manchester, it now delivers an immersive three-day experience at the five-star Celtic Manor Resort in Wales.
Designed to reflect post-pandemic work patterns, Credit Week offers a slower-paced, high-value environment, making multi-day attendance more efficient for time-conscious professionals. Attendees experience unparalleled networking, learning, and celebration, with a diverse agenda featuring industry-leading conferences, informal networking activities like yoga and the ‘Credit Week Ryder Cup’, and flagship evening events—including the sold-out Garden Party, Leadership Summer Dinner, and Credit Awards.
With over 160 expert speakers across 80 sessions, the programme bridges disciplines, fostering cross-sector learning and deeper industry insight. Combined with 20+ hours of dedicated networking, Credit Week delivers a high-impact experience, ensuring attendees leave with new connections, valuable insights, and business opportunities.
By creating an event that professionals genuinely don’t want to miss, Credit Week has become the must-attend experience in credit and financial services.”
The Retail Hive – RetailJam 2024
RetailJam was built to disrupt the traditional conference and exhibition model. Hosted at the stunning Oakley Court on the river in Windsor, its all-outdoor, festival-style setting redefined the event experience.
Beyond thought leadership, RetailJam delivered an unparalleled festival experience. Delegates moved seamlessly from riverside roundtables to the RetailJam Euros 2024 Fanzone, enjoying an evening of live football, gourmet food, and immersive networking. Stilt walkers, live music, and an interactive Turner Prize-winning installation brought the event to life, ensuring that attendees left inspired, informed, and energized.
Total Politics – Women in Westminster: The 100
Launched in 2020, in partnership with Lloyds Banking Group and to tie in with International Women’s Day, Women in Westminster: The 100 is now a standalone moment in the political calendar.
The annual event celebrates the achievements and the valuable role women play in public life by recognising one hundred women from across the world of Westminster, who are leading the way in politics and public services, from parliamentarians, journalists, and civil servants to activists, think tankers, public affairs professionals and beyond.
University of East London Innovation and Enterprise Summer Festival
The University of East London’s Innovation and Enterprise Summer Festival has evolved from a standalone showcase into a strategic cornerstone of the university’s engagement approach. The 2024 festival represented a bold reimagining of the traditional university event, deliberately aligning multiple high-profile activities into a cohesive experience that maximised stakeholder impact.
By integrating recruitment efforts with the Pioneering Health Campus launch, Industry Fellows Awards, Student and Partner Celebration, Alumni Development Week, and a collaborative employment fair with St Barts NHS Trust, UEL created a multifaceted festival that resonated across diverse audience segments.
This innovative approach yielded remarkable results – achieving a 64% conversion rate that represents a substantial 22.47% increase from the previous year’s festival. More importantly, the pilot’s success has catalysed institutional change, with UEL now strategically aligning future open days with flagship events like After Dark Festival and London Fashion Week 2025.
The Summer Festival exemplifies how educational institutions can transform traditional recruitment events into immersive experiences that subtly communicate core values while delivering measurable outcomes. By breaking down silos between previously separate events, UEL has created a more impactful engagement model that benefits both the institution and its stakeholders.
