BEST CORPORATE EVENT
Brands at Work – Deloitte UK Partner Meeting
Deloitte’s annual UK Partner Meetings help to align the 1,000+ UK Partners to the firm’s vision and strategy. As a firm that wants to make an impact that matters every single day – to clients, people and society – these meetings are crucial milestones in realising that ambition.
The event was postponed in 2020 due to the pandemic. Nevertheless, the brief for 2021 was a bold one:
‘The event should be optimistic, immersive, and enjoyably unexpected. This is a chance to reconnect – with one another, with what Deloitte stands for today, and with who the firm wants to be tomorrow.’
DRPG – BT
Due to the pandemic, BT asked DRPG to turn its flagship employee event into a virtual experience that retained the excitement and buzz of a live experience. The event had to ensure that everyone, no matter where they were, felt valued, recognised, and part of the team. This meant bringing 26,000 colleagues, of which 22,000 work in contact centres and stores, together via the power of digital to truly celebrate their amazing work.
Views were up than previous Consumer Live events we have worked on with BT. The format of the event meant it reached more people than ever before, with an impressive 100% of colleagues watching the event, 80% of those were live on the day. Feedback was incredibly positive, and we truly showcased our ‘anything’s possible’ mantra.
FUEL – AIB
The AIB Employee Values Awards were a virtual ceremony to celebrate AIB employee’s which were award nominees and winners, as voted for by their colleagues. The event was live streamed to a fully remote audience, who received pizza kits delivered to their homes to enjoy whilst watching the awards and entertainment. AIB Employee Values Awards
Maverick Live – Hyde Housing
‘Hyde in the Park’ was delivered to remarkable success in 2021. The event had everything, smashing all its objectives through a seamless 360 event production delivery by Maverick Live. Appointed to deliver the event in only the 2nd month of our company’s history, a huge amount of faith was shown with this big budget event. 1,100 delegates coming together to be seen as one of the first, safe and in person events back post covid.
A festival theme at South of England show ground was the perfect solution to unite, celebrate and deliver strategy. Through event management, AV production, branding, design, content, video we brought the vision to life with delegate experience at the heart of the journey. The inclusive event had the clients ‘People’ engaged, energised and informed through an incredible day.
Big tops, marketplace, registration, team building, celebrity host, inspirational guest speaker, facilities implementation, ‘Hydes got Talent stage’, main stage, games, face painting, Bandiokie, interactive technology, delegates logistics, lanyards, bunting and festoon for miles, camping, a vast range of food/ drink vans our festival had the lot.
The feedback was outstanding, tagged the ‘best event ever’ by the client, surpassing expectations.
Meet Events – Kennedys Virtual Global Partner Summit
The Global Partner Summit is a 2-day annual event that takes place to ensure senior Partners from across the globe can connect, network, and continue to move the business forward. This event was due to take place as a live event in January 2021 but as we were still in the height of the Pandemic, the client wanted to look for a fully virtual solution. As this was the first virtual event of this scale and complexity the firm had run, the in-house events team didn’t have the infrastructure to manage this on their own so after a successful tender, Meet Events were brought on board to ensure this event was not just delivered but that the Firms goals would be brought to life in a virtual world. We ensured delegates were able to connect in significant ways from wellness sessions, to scheduled breakout sessions, we encouraged them to network in organic environments such as social walls and with 1:1 video chats and digest content in the most suitable and meaningful ways across different time zones and in one full scale creative and innovative solution. Following the events success, this client is now including similar technology across their full events calendar
Rockitfish – Kaltura
Kaltura are a leading provider of live and on demand video SaaS solutions to thousands of organisations around the world. They wanted to bring 70 staff together from across the EMEA region to celebrate their IPO launch.
The event was staged across 2 days at Wotton House. Their theme was “Following your Dream” – encouraging attendees to think big, as well as celebrating their listing on the Nasdaq. Day one started with the Kaltura Dream Hunt – a bespoke GPS based trail around the grounds of the venue. In the evening, we installed branded light panels and floating orbs around the room and branded KLTR (Kaltura’s Nasdaq symbol) globe table centres. The celebration kicked off with a Cocktail Workshop and a breath-taking demonstration by a champion cocktail flairer. The evening was hosted by a compere and magician and was headlined by Britain’s Got Talent Finalist, illusionist Marc Spellman. Guests could then take to the dancefloor or get hands on with and a wide range of games including the world’s biggest Pac Man! Day two focussed on the future with multiple presentations – and an early morning yoga session to get everyone in the right frame of mind for a day of business content.
Smyle – Johnnie Walker Princes Street
Smyle enabled Johnnie Walker fans worldwide to celebrate the opening of its brand home in Edinburgh in September. Billed as an IRL event, the pandemic prevented many from attending. Smyle’s virtual counterpart brought the event to fans, regardless of location, via tailored, immersive digital experiences based around the brand’s ‘Journey of Flavour’ tour. The result? An amazing global experience, a first for the whisky industry.
Smyle’s strategic, creative, technical and narrative expertise created a stand-out event in Unreal Engine, alongside live video, producing an immersive gaming experience fusing game and video, redefining the phrase ‘video game’.
Guests’ personal flavour profiles influenced their journey with highballs created from home-delivered tasting packs, under instruction from mixologists. Digital spaces contained unique gaming elements, with guests competing against others. The audience included VIP customers, press, influencers, brand ambassadors and Johnnie Walker fans from EMEA, Americas and APAC.
The online event’s scale was impressive:
- Global coverage from 136 countries
- Over 3,300 tickets booked worldwide
Diageo chief executive Ivan Menezes said of the event: “This is a proud day. Johnnie Walker Princes Street is a landmark investment in Scotch whisky and in Scotland – it sets a new standard for immersive visitor attractions.”
