ALTERNATIVE EVENTS – ALTERNATIVE EVENTS
Alternative Events has created a profitable series of events providing technology and innovation education for a niche group of professional services firms. Having rolled out the entire series, all based on the same business model, our reputation for quality and outstanding community networking is unrivalled in the professional services industry. Our event series is unique because we:
• Have created new communities by bringing together liked-minded professional service firms of a similar size and mentality, who want to innovate and invest in technology
• Build a genuine community at each event. Each event is residential, creating a safe space to share insights, challenges and learning as well as time for socialising and networking
• Restrict attendance to qualified delegates and sponsors, a unique proposition that guarantees quality networking for everyone
• Have built a relationship of trust with our delegates by delivering only the best content, with no sales pitches. We never deviate from our high content standards
• Have built a relationship of trust with our sponsors by taking the long view
Our guaranteed 3:1 ratio of delegate buyers to suppliers ensures that we provide consistent, ongoing value to both sellers and buyers of technology and innovation
ASCEND GLOBAL MEDIA – WOMEN IN TECH WORLD SERIES
The Women in Tech World Series is the world’s largest conference series for women in the tech sector. It came about because we wanted to change the status quo. We saw that there was a lack of diversity in business and that we could do something to change it. We set out to create something that went beyond standalone events and would improve diversity and inclusion in tech in a meaningful way.
BOROUGH BENCH MEDIA – OPEN BANKING EXPO
Open Banking Expo became the largest UK Open Banking conference in its launch year, 2018. As we approached 2019 we set high targets for its return, but noted the rest of the world were watching the UK’s progress.
Europe was to rollout Open Banking by September 2019, and Canada’s government had recently launched a study into Open Banking’s merits. We knew we needed to create a global community of Open Banking professionals, not just face-to-face at events, but 365 days a year too.
The first step was to launch a news site in January 2019, which helped grow an organic audience in all three regions that we had, or were to launch, a foothold in. We partnered with various trade / membership bodies, media partners, and government, as well as assembling an advisory board to ensure we attracted expert speakers and original content.
As a result we smashed all targets set at the beginning of 2019 across all three events and are now established as the world’s largest Open Banking community.
DMG EVENTS – WORLD LNG & GAS SERIES
The challenges to ensuring finesse across a conference series are manifold. Whether in emerging new markets such as Papua New Guinea and Mozambique, developing markets such as China and Nigeria, or established markets such as Europe and USA. However, the cohesion, passion and dedication across the CWC World LNG & Gas Series functional departments and event teams have guaranteed uniform excellence in the programmes produced, the campaigns promoted, the sales conversations had, the operational execution, and the value delivered onsite.
DRIFT – HYPERGROWTH
3 years. 3 cities. 10,000+ attendees. HYPERGROWTH is an event that has rocked the industry.
Drift are one of the world’s leading technology providers who offer conversational marketing & sales tools designed to make buying easier.
They approached emc3 to produce an extraordinarily creative event –
nothing to do with tips and tricks for the marketing and sales communities – but rather an experience driven from inside and outside the tech world.
The mission – To curate an event like no other – part tech conference, part leadership summit and part motivational talk – an experience igniting “growth” – business growth, personal growth, and life lessons.
The vision – To make HYPERGROWTH an experience that inspires you to “Discover your breakthrough”.
HYPERGROWTH is for the truly curious. For those not content to rely on best practices. Because our attendees are creating new ones. They are voracious learning machines, leaders who don’t settle for the way “it’s always been done.”
At HYPERGROWTH, speakers include world-class executives, athletes, authors, category creators and movement makers. It is a game-changing experience.
This is a compelling story of exponential growth, which we are delighted to share with our friends and colleagues from across the events industry…
ROYAL COLLEGE OF GENERAL PRACTITIONERS – ONE DAY ESSENTIALS
Launched in 2011, ‘One Day Essentials’ (ODE) set out to provide a series of one-day conferences offering expert specialist clinical training and essential information. We wanted GPs and primary healthcare professionals to benefit from programmes developed by and featuring leading experts, focused on necessary and relevant updates to general practice, practical tips and take-home messages that would help them improve their day-to-day practice and therefore patient outcomes.
In late 2018 we developed a more structured and strategic approach to a wider digital marketing campaign, including targeted paid social campaigns on social media (Facebook, LinkedIn), Google ads, and Google paid search.
Our target for 2019 was to increase ODE delegate attendance by 5%; this exceeded our expectations with 17.5%. This was due to our revised and expanded marketing strategy as well as ensuring that ODE content was relevant and of the highest quality.
We strive for our delegates to feel personally assisted and valued from the point of registration to the day of the ODE and beyond. We show delegates that we place a unified value on the environmental sustainability and green-friendly running of our ODEs.
