Best Event Series (up to 1000 attendees)
Alternative Events, Alternative Accountancy Events On Tour
Alternative Events, delivers engaging events for the professional services sector, including the UK’s top 300 accountancy firms.
Our new “”Accountancy On Tour”” series (Autumn 2024) expanded on our successful co-located summit model (Accountancy Management, Accountancy Audit & Accountancy Tech Summits), offering three one-day combined events (Management, Audit & Tech) in Manchester, London, and Edinburgh.
These exclusive, invitation-only events attracted managing partners, audit partners and technology leaders. Free for delegates, the format included curated roundtables, keynote presentations, panel discussions, and the unique “Samoan Circle” debate, fostering high-level networking and knowledge sharing.
Key Successes:
• High-quality audience: Strict qualification criteria ensured an exclusive audience, valuable to both sponsors and attendees.
• New geographic reach: Expanding beyond our flagship event locations allowed us to connect with new audiences.
• Innovative format: Engaging formats, including lightning pitches and a balloon networking game, maximised interaction.
• Strong commercial results: Exceeded revenue targets, achieved 62% gross profit, and significantly grew our database.
The “”Accountancy On Tour”” series successfully extended our brand, delivered exceptional value to sponsors and delegates, and solidified Alternative Events’ reputation as a leader in innovative, high-impact events for the accountancy sector.
Brand Brewery, DHL Employee of the Year
DHL Express believe in the unique power of their people. They represent everything that is great about the brand and they are the interface between the customer and the experience. DHL Express employees touch every stage of their supply chain from taking packages in at drop-off points, to coordinating multi-million-item distribution hubs, to flying planes, to negotiating with customs, to ensuring the package arrives on time with a smile.
A well-trained, well-motivated workforce is your best possible shop-window for your brand which drives repeat custom and ultimately preference over your competitive set (and more profit).
That’s why DHL Express invest more in their people than they do in typical marketing.
Introducing: the DHL Global Employee of the Year event series, brought to you by brand brewery. A celebration of everything, and everyone, that makes DHL Express what it is: an independently recognised World’s Best WorkplacesTM.
How does this event series stack-up? Over 400 people globally. Across 3 regions. 11 months in preparation. Over £2m in investment. Over £350k raised for charity in the process. For the 16th year in succession working with brand brewery. Celebrating and recognising the stars of DHL Express.
emap Publishing, LGC Investment series
The LGC Investment Series is the leading event series for the Local Government Pension Scheme (LGPS), providing essential insights and networking for professionals managing £392bn in global investments. In 2024, the series comprised four residential conferences and the inaugural LGC Investment Awards, delivering record-breaking commercial success, leading content, and unrivalled engagement.
With 134 expert speakers and diverse session formats, including interactive discussions, AI-generated takeaways, and visual illustrations, the series kept LGPS officers and councillors ahead of regulatory changes and investment trends. Two Government Ministers participated, reinforcing the events’ influence.
Networking was a key differentiator, with a pre-determined LGPS-to-sponsor ratio, revamped speed networking, and engaging social activities, ensuring valuable connections. The commercial success was outstanding, with record sponsorship revenue and attendance.
Despite major challenges, including a last-minute venue change and England’s Euros semi-final clash, quick problem-solving ensured seamless execution. A strategic move to Birmingham for the Summit was also successfully implemented.
Through exceptional content, premium networking, and innovative engagement, the LGC Investment Series continues to be the must-attend event for the LGPS, delivering unparalleled value to all stakeholders.
FirstGroup plc, First connections
The ‘First Connections’ event series were in-person conferences aimed at alumni of FirstGroup’s personal development programmes (PDPs), which support underrepresented groups in leadership roles, including women, ethnically diverse individuals, the LGBTQIA+ community, and those with disabilities or neurodivergence. With an alumni network of around 650, the series fosters community, visibility for diverse talent, and promotes inclusion within the company.
The events provide alumni with opportunities for face-to-face networking, connecting with senior leaders, and building lasting professional relationships. They are designed to empower attendees and demonstrate the company’s commitment to diversity and inclusion and career development. The series creates a space for alumni to build strength and confidence as they engage with others who share similar career challenges and aspirations.
The series aims to make diverse talent more visible within the company, foster advocacy, break down stereotypes, and contribute to a leadership pipeline that reflects the varied backgrounds of its employees, supporting a culture of inclusion and equality.
FirstGroup operates Bus services throughout the UK&I under its First Bus and Aircoach brands, and Rail services including the Great Western Railway, South Western Railway, Avanti West Coast, Hull Trains and Lumo Brands.
MAPL / SM Resolve, Middle East Sports Investment Forum
The Middle East Sports Investment Forum (MESIF) is the premier platform for sports investment in the Middle East, connecting global investors, industry leaders, and policymakers with emerging opportunities in the region.
Through its multi-city, multi-format approach, MESIF delivers high-caliber, invite-only events. Supported by strategic partnerships and the MESIF White Report, the series fosters collaboration, investment, and knowledge exchange. MESIF has rapidly established itself as the go-to forum for driving strategic partnerships and long-term economic growth in the Middle Eastern sports sector.
MCI UK, Adobe Executive Summits 2024
The Adobe Summit Executive Edition was a three-city event series held in London, Munich, and Paris in May and June. Designed specifically for C-suite leaders and senior decision-makers, the summits focused on Adobe’s theme of Personalisation at Scale, demonstrating how generative AI (GenAI) can transform customer experiences by anticipating expectations and shaping tailored digital journeys.
MCI UK led the creative, experiential design, and event delivery, collaborating with regional MCI teams to ensure seamless execution. Each event provided a highly immersive, interactive environment featuring executive-level networking, live AI-driven demos, and engaging plenary sessions led by Adobe’s senior leadership.
A standout feature was the personalised attendee journey—AI-generated portraits welcomed guests upon arrival, reinforcing the personalisation theme, while curated content and strategic messaging ensured relevance to each audience. The events combined exclusivity with accessibility, fostering intimate interactions between Adobe leaders and high-value clients in dynamic, culturally resonant venues.
Despite a short lead time and logistical challenges—particularly venue selection in Paris ahead of the Olympics—the series was successfully executed through agile planning and local expertise. The summits delivered a consistent Adobe brand experience while reflecting the distinct business priorities of each market.
The Channel Company, CRN Xchange EMEA
The CRN Xchange event series was launched in the UK in 2023 taken from the very successful format from our US counterparts. Since it’s inception we have grown the event to now run annually in the Netherlands and soon to be Germany. A unique format of fully hosted events with multiple session types and boardroom meetings, the level of peer and sponsor interaction is unrivalled.
By delivering best in class ROI, the level of feedback given to sponsors is truly market leading allowing them to score their event leads against detailed attendee firmographics as well as in boardroom interactions and networking. The events have so far created over $2 million in revenue, growing year on year commercially as well as the number of delegates and sponsors attending.
Our Xchange events have now become a staple in the diary of more and more business technology providers.
With Intelligence, HFM Operational Leaders Series
The HFM Operational Leaders Series is the premier global event series for hedge fund executives, providing exclusive peer-led discussions across seven Summits and a Club Series in London and New York. In 2024, the Series expanded into two major new markets—Dubai and Singapore—exceeding revenue and delegate targets, while continuing to strengthen its flagship events.
The Middle East Operational Leaders Summit became the first dedicated hedge fund event in the region, securing key speakers, including the DIFC Governor and CEO of the DFSA. The Singapore Summit successfully differentiated itself despite a competitive market, attracting 150+ attendees. Meanwhile, the European and APAC Summits celebrated milestone years with record-breaking attendance and a 27% increase in revenue.
To stand out in a competitive landscape, the Series introduced new engagement formats such as private dining, a luxury blow-dry bar, and post-dinner casino nights. A 74% new speaker lineup and a 39% increase in returning delegates reinforced its reputation as the go-to platform for C-level hedge fund executives.
Through strategic expansion, high-quality curation, and innovative experiences, the HFM Operational Leaders Series continues to evolve, ensuring unrivaled value and networking opportunities for the hedge fund industry.
Worldpay, Rethink and Rethinking
Worldpay is one of the world’s leading financial technology suppliers and enables over a million businesses worldwide to take, make, and manage payments seamlessly, using over 300 different payment methods across mobile, online, and instore.
In 2024, they asked Bray Leino Events to help them:
• Deepen their relationship with prospects and customers
• Enhance delegate understanding of Worldpay and their products
• Create an environment where valuable connections can be forged
We would engage prospects and decision makers across APAC, EMEA and the Americas, educating delegates on payments tech and consumer buying trends, while providing memorable experiences designed to dissolve barriers and create lasting memories.
