BrandFuel – Zeitgeist
Based at The Grove Hotel in Watford, an exclusive gathering of 240 business leaders, politicians, media gurus, historians, actors, sports personalities and influencers assembled to discuss and debate the spirit of our times and talk about what’s shaping our World. Zeitgeist is a two day, invite-only event where guests participate, network, explore new technologies, listen to inspiring conversations and are entertained once a year, by Google. Zeitgeist consist of conversations, two dinners, outdoor and indoor Masterclasses and a “Sandbox” technology showcase all of which are carefully created to carry the same consistent theme throughout. This year was a year of examining humanitarian issues, well being and sustainability across everything including food.
Speakers included David Miliband, Riz Ahmed, Jonathan Yeo, John McEnroe, Yana Peel, Benedict Cumberbatch, Sir Nick Clegg, Sir John Sawers, Nicolas Sarkozy, Lyse Doucet, Mala Yousafzai, Mark Carney, Thierry Henry and Huw Edwards.
Masterclasses included “Eat like a Herbivore”, “Transform your business with Machine Learning”, “Raise happy kids the Danish Way”, “Beat the Hackers” and “The Future of Love”.
Brandfuel has collaborated with Google to produce this event for the past thirteen years.
DRPG – BT Consumer Live
With leading brands EE and Plusnet now forming part of BT’s new consumer group, a unique conference was needed to communicate the division’s strategy, leading towards a convergence of services. The vision of the consumer brand focuses on providing customers with an unrivalled service in connection and value.
DRPG created a two-day immersive brand event held at the NEC Birmingham for over 6,000 team members. The primary objectives were to enhance employee engagement and bring to life the group’s strategy. Consumer Live consisted of an impressive plenary area, featuring 360-degree projection mapping. The live event was supported by a wider internal pre- and post- cascade communications campaign that underpinned the core messages. Engaging a total of 16,000 colleagues through 2 live roadshow events, and 4 Consumer Live television broadcasts from BT Sports Studios.
The feedback was fantastic, thanks to the event being bigger, better and more complex than anything we have done for this client before. The client feels we lived up to our promise to make ‘anything possible’.
MCI UK – 11th European Registrars Conference
The European Registrars Conference brings together registrars, collection and exhibition managers and colleagues.
It rotates biannually to a different European city and in 2018 celebrated its 20th anniversary year by returning to its inaugural location: London. The UK Registrars Group wanted to re-energise the programme, demonstrate the conference’s evolution, and nurture their growing community. The UKRG appointed MCI as its Professional Congress Organiser 12 months prior to ERC 2018. MCI developed a dynamic, vibrant brand identity which combined the city skyline and event themes: Evolve, Refresh, Collaborate. The optimised website was structured to aid the user journey with clear calls to action and email signup forms – this supported marketing with 37% of the total attendee registrations coming directly from data capture. The programme generated hype through tactical pre-event marketing and social media, leading to the event selling out two months before delivery! ERC’s community was digitally nurtured by the app and pre-event/onsite social media. These platforms fostered new connections and encouraged F2F networking. #ERC18LDN reached 225K accounts, while every delegate downloaded the app! The activity stream was in regular use recording 3,294 interactions and 226 photos over two days – a sign of a healthy, active and engaged community.
Momentum Worldwide – Microsoft Future Decoded
Over the past 5 years, Microsoft Future Decoded has become the premier conference in the calendar for companies and individuals leading the way on digital transformation.
For the 2018 edition, we created a flagship experience that invited our audience to explore and understand disruptive technology – and how it will impact people and businesses, today and in the future.
This came to life through our unique keynote series, featuring inspirational thought-leaders from across different industries. Their real-life stories inspired our delegates to help shape the future, to push boundaries and change the world.
We also provided two days of breakout sessions, hands-on labs, networking and a range of exciting Microsoft experiences, giving the information and practical advice needed to help grow businesses in the changing world of digital transformation and AI.
With over 9,700 attendees enthralled by 65 partners and exhibitors, we achieved 2,000+ new business leads over the quarter – making Future Decoded 2018 the most commercially-successful Microsoft UK business event ever.
Seventa Events – The Big Event
Seventa Events organise events, and we do them well. We absolutely love taking a clients brief, and bringing it to life.
Whether it’s a summer or Christmas employee party, a conference or awards ceremony, an experiential ‘pop-up’ event or a private bash, we are here to help.
We like to think that we have the ability to make the entire process relaxing, but most of all fun. It’s important that we are an easy to get on with bunch, as we will be working closely on every detail of the event as we design and curate to make sure that all requirements are fulfilled!
No matter the brief, you can always rely on our ability to create the perfect event/experience to meet your exact requirements.
TEN6 Creative – CX18
TEN6 Creative were tasked with providing an experience to 2800 managers and executives from global customer experience and contact centre companies. Working in an industry which is stereotyped for managing negative experiences and complaints, TEN6 ensured each and every attendee had nothing to complain about. From the keynote speaker, to the hot chicken eating contest, the social media wall, to the Women in Technology Lunch – there was always something for everyone! Achieving double digit growth in sponsorship revenue maximised the attendees opportunities to walk away with a positive outcome from the Solutions Showcase. This is the first event held by Genesys which has achieved nine out of 10 and is the second year that TEN6 have produced this.
Top Banana – DFS Annual Conference
Every year leading furniture retailer DFS hosts an annual conference for 450 of its store managers and office-based staff, ahead of its peak trading period and winter sale. The aim is to motivate, inspire and equip store managers with everything they need ahead of its busy peak trading time and update them with important business messages. Working on this event for the first time, Top Banana really challenged the key stakeholders at DFS and pushed them out of their comfort zone to ensure the audience would sit up, listen and go away knowing exactly what they needed to do to add to the success of the market leading business.
With a theme ‘Play to Win’ the balanced agenda was built around the business’s newly launched values. Venturing away from the ‘sit and tell’ conference format, Top Banana turned the conference on its head and created eight truly immersive environments where delegates rotated in groups to get all the knowledge, they needed ahead of the peak trading season. With the finale of an amazing evening gala dinner and awards ceremony, DFS said it was their best conference yet and were delighted with the post-event feedback that revealed record breaking stats.
TTA (The Turner Agency) – Shine Connect
Having cancer at a young age can be an isolating experience. Shine Cancer Support is working to change that, as the UK’s only non-profit dedicated to creating a supportive and empowered community of people in their twenties, thirties and forties living with a cancer diagnosis, so that no-one need go through it alone.
Ever since a serendipitous meeting with Shine’s co-founder, Ceinwen Giles, in 2015, it has been TTA’s enormous privilege to work closely with Shine as our charity partner. On their behalf, we deliver a life-affirming annual conference, Shine Connect, which brings together young adults with a cancer diagnosis to access support, learn, laugh and share.
In 2018, we set out to make Shine Connect bigger, better and more beneficial than ever, on a shoestring budget of just over £12,000, uniting 120 participants including ten carers, and six healthcare professionals who gained a Continuous Professional Development certificate for their attendance.
As Shine co-founder, Ceinwen Giles, attests, “It takes a village to make these events happen, so massive thanks to TTA for helping us pull off Shine Connect for the third year in a row. I’m sure they’ll help us find ways to top it in 2019!”
WONDER London – Google Cloud NEXT London
Google Cloud NEXT 2018 London is the annual flagship event for Google Cloud. NEXT is a global exhibition of inspiration, innovation and education, designed to help shape the future of the cloud by bringing industry pioneers together to share big ideas. NEXT is where an open community of industry leaders and adventurous start-ups share their visions for tomorrow. It’s where big thinkers and even bigger doers connect and push one another forward.
WONDER brought the Google Cloud brand to life for a record 16,000+ delegates, the largest audience Google has ever hosted in EMEA, comprising of the C-Suite, IT decision makers, and developers from companies of all sizes who came together for an itinerary of keynotes, breakout sessions, codelabs, training and the opportunity to network with Googlers and their partner ecosystem.
The interactive conference enabled delegates to choose from 110+ hours of content and 270+ speakers. Keynote speeches were followed by delegates moving freely between 8 breakout stages, and the 65 brand partner stands; while business owners who already use Google Cloud Platform were present to advise delegates and show the tech in action.
