BRANDFUEL – Google Zeitgeist
For the last twelve years, BrandFuel have produced Zeitgeist, a Google event or ‘partner forum’ that celebrates the spirit of our times and the future of innovation. Held at The Grove, it welcomes a highly exclusive guestlist – 243 global leaders, royalty, Oscar-winners, human rights ambassadors, politicians, philosophers, scientists and musicians. The gathering are privy to talks from the likes of Archbishop Desmond Tutu, Sir David Attenborough, Sir Tim Berners-Lee and Google’s co-founder and Executive Chairman of Alphabet, Eric Schmidt. With an absence of corporate commercialism, this two day, invitation-only annual conference is the scene of discussion across the fields of politics, economics, culture and technology, and is one of Google’s most prominent global events. Each year, Zeitgeist is held at The Grove hotel – part of our core objective is to bring the space to life in a way that will feel different to repeat delegates and make for an exhilarating conference experience. The relationship and trust that Google places in BrandFuel has allowed the conference to exceed client and delegate expectations year on year. BrandFuel stretch themselves to challenge, innovate and deliver new creative executions within the same venue whilst continuing to deliver a unique and personable experience.
Campden Wealth – 19th European Family Office Conference
The European Family Office Conference has been Campden Wealth’s flagship European conference for the last 19 years. Originally devised as a means of educating families and individuals of wealth as to the “next steps” after realising a liquidity event, over the last 19 years the conference has developed to address the most pressing and challenging issues faced by the family office and UHNW community today.
In keeping with the very essence of the conference – being a highly private, closed-door gathering of global wealth holders – the event has been shaped by the attendees and participants. In 2017 it was expanded from a 2 day conference to 4 days of activity featuring a highly tailored conference programme delivering innovative interactive session formats placing the audience at the very heart of the discussion shaping their own learnings and networking it provided.
The 2017 conference achieved a record increase in delegate revenue from 2016, as well as increased sponsorship and the best feedback scores ever achieved on this event and was the perfect way to set-up our the 20th anniversary year in 2018.
Contentive – HRD Summit
The HRD Summit 2018, sought to connect HR leaders with suppliers who can help them succeed in their roles. For delegates, this meant creating an environment in which a community of HR leaders could create an organisation that is fit for the future, by engineering higher level learning and collaboration experiences, and connecting them with innovative suppliers who could help deliver in this new world. This was achieved by delivering unique and innovative session such as our bespoke “Co-Labs” and Escape Rooms, generated through rigorous research methods.
For sponsors, this meant further enhancing the methods of connecting to our community, providing trusted forms of engagement that would provide measurable ROI. We did this by developing and enhancing inventory to facilitate transaction conversations and meaningful connections with our buyers.
The result was was one of our most successful to-date. Against a target of 800 delegates for 2018 the HRD Summit delivered 963 delegates, and 1351 total attendees. We also overachieved on our financial targets, ending at 15.2% over budget with a dramatic 51.1% increase in revenue YOY.
Faversham House – edie Sustainability Leaders Forum 2018
Throughout the Sustainability Leaders Forum campaign the marketing, sales and edie’s content teams worked hand in hand to transform a one-day event into a two-day interactive, immersive and vibrant conference, with a massive increase in both sales and delegate revenue, exceeding revenue targets. The event moved beyond a ‘talking shop’ that would inspire our audience to take action withiin and beyond their organisations.
We know our audience to be highly energised and keen to participate, share experiences and learn, so creating an event which delivered on this was key to our success. We received a 4.21 score out of 5 against a 4.0 target, representing a strong performance with a vocal and seasoned conference audience.
Global Trade Review (GTR) – UK Trade & Export Finance Conference 2017
GTR’s UK Trade & Export Finance Conference 2017 was first held in 2013, with the plan to bring British companies of all sizes (multinationals, mid-cap and SMEs) and a wide range of financial service providers together to discuss how best to increase UK export volumes in light of the various economic challenges faced, from stifling austerity measures to the ongoing problems in the Eurozone region. This event has quickly grown into the number one trade and export finance event in the UK, bringing together hundreds of leaders in international trade and providing the nation with a crucial forum to discuss UK trade – especially important in today’s climate With discussions ongoing as to the UK’s trade relationship with the EU, identifying new export markets is a key task for UK corporates seeking to broaden their export horizons. As such, this is an annual highlight for domestic exporters, financiers and trade specialists, a place where fresh perspectives are gained and new business relationships formed. Organised by Global Trade Review (GTR) – Established in 2002, GTR is the world’s leading news source, publisher and event organiser for the global trade, commodity and export finance markets, with offices in London & Singapore.
Hampton Medical – Intensive Care Society
Hampton Medical has worked in partnership with the Intensive Care Society since 2016 to modernise, innovate and drive forward the Society’s State of the Art (SOA) conference, delivering the UK’s foremost critical care meeting for emerging technologies and essential clinical updates.
Held at the ACC in Liverpool, SOA 2017 represented first time the event had been held outside of London and was the most successful event in the Society’s history, with record delegate numbers, representing 25 countries.
Consulting with industry partners was central to their engagement with the event, generating increased revenue to invest into the delegate experience.
Putting in place an effective marketing campaign was also crucial to driving awareness and delegate numbers. As well as a targeted email campaign and social media strategy, poster notifications were placed throughout intensive care units to raise awareness amongst the critical care community.
The enhanced delegate experience, rich scientific programme, innovations and technologies created an engaging and seamless delegate experience, resulting in overwhelmingly positive feedback. The exhibition target was almost doubled and over 50% of exhibitors re-booked for SOA2018 during the event.
Most importantly, the conference generated a surplus beyond expectations for the Society to invest in its education and charitable work.
Health Service Journal (HSJ) part of Wilmington Healthcare – HSJ Patient Safety Congress 2017
Patient Safety Congress the UK’s best regarded and best-known safety event. It is produced by Health Service Journal (HSJ), part of Wilmington Healthcare. The Congress has built up this reputation over a decade by showcasing content that is evidence based, challenging and inspirational. The high-quality programme is developed in partnership with patient safety experts, and draws together real-life patient stories, innovative international perspectives and practical, applicable case studies from front-line practitioners who are doing it themselves. Congress attracts an average of 1000 attendees every year. Here’s why so many people prioritize their attendance at the event:
To take away tangible solutions they can adopt in their organization: In 2017, 84% of people came away with an actionable idea they could implement from the event
To hear national updates from senior NHS leaders and understand how the national picture is affecting their work on the frontline
For genuine patient involvement: Every session has input from a patient speaker with unique insight to share. This ensures the patient voice is at the heart of the event
To be inspired by a fabulous range of relevant international case studies and examples from other industries
Find out more at https://patientsafetycongress.co.uk
Marketforce – Insurance Innovators: Future of General Insurance 2017
The Future of General Insurance conference had been running on an annual basis for 17 years. It was a successful event but hadn’t grown for a number of years and performed inconsistently both in sponsorship and delegate numbers. We undertook a bold relaunch, with plenty of risks, and set ourselves some very ambitious targets to refresh and renew the event.
We created a new brand for our insurance portfolio that built on our legacy but focused on the exciting new world of technology threatening to disrupt the industry. The new brand, ‘Insurance Innovators,’ was born. This supported a new website, dynamic event format, modern marketing campaign and more innovative partnering opportunities.
Our long-term aim is to make this the largest and best insurance event in Europe. It was crucial to make substantial progress in the relaunch year and start to transition the event from UK centric to European wide.
Results:
| Growth target | Actual growth |
|---|---|
| Attendee number 80% | 81% |
| European attendance 50% | 63% |
| Total revenue 50% | 71% |
| Delegate revenue 30% | 43% |
| Sponsorship revenue 75% | 108% |
| Brochure downloads 200% | 297% |
| Website traffic 25% | 69% |
| Website traffic from digital ads 100% | 222% |
