Bioscientifica – ECE 2017
The 2017 Congress was another beacon in European Congress of Endocrinology’s journey of growth. For seven years, Bioscientifica has managed all aspects of this leading scientific and clinical event that brings together over 3,000 professionals who work in the field of hormones.
Each year the challenge of developing the event becomes harder. This year with a number of strategic objectives to deliver on, the event introduced a brand new identity for the Congress and the Society at large, a programme structure reflecting the Society’s strategic areas of focus and a complete online event solution to maximise reach, longevity and value to delegates.
Additional new programme content and networking opportunities for new members was introduced in response to delegate feedback from the previous event and further strengthened the delegate experience. Building corporate relationships and targeting new delegates by interest allowed
ECE 2017 to attract 3 new sponsors, 25% more abstract submissions and 13% more registered delegates than 2016 making it the largest Congress in its history. Continued financial success and overwhelmingly positive feedback from both the Society and delegates confirmed Bioscientifica had truly set a new benchmark for this event.
BRANDFUEL – Google Zeitgeist
For the last twelve years, BrandFuel have produced Zeitgeist, a Google event or ‘partner forum’ that celebrates the spirit of our times and the future of innovation. Held at The Grove, it welcomes a highly exclusive guestlist – 243 global leaders, royalty, Oscar-winners, human rights ambassadors, politicians, philosophers, scientists and musicians. The gathering are privy to talks from the likes of Archbishop Desmond Tutu, Sir David Attenborough, Sir Tim Berners-Lee and Google’s co-founder and Executive Chairman of Alphabet, Eric Schmidt. With an absence of corporate commercialism, this two day, invitation-only annual conference is the scene of discussion across the fields of politics, economics, culture and technology, and is one of Google’s most prominent global events. Each year, Zeitgeist is held at The Grove hotel – part of our core objective is to bring the space to life in a way that will feel different to repeat delegates and make for an exhilarating conference experience. The relationship and trust that Google places in BrandFuel has allowed the conference to exceed client and delegate expectations year on year. BrandFuel stretch themselves to challenge, innovate and deliver new creative executions within the same venue whilst continuing to deliver a unique and personable experience.
drp – Nationwide Building Society ‘Our BIG Event’
Nationwide Building Society required a content-driven event to communicate the society’s future strategy to its UK workforce. Held at the NEC in Birmingham, the 5-day event, brought together 12,000 employees for an immersive and unique experience.
As one of the leading building societies in the UK, every employee must be on board with the future strategy, to help drive forward their reputation as leaders. The content and the event itself played a vital part in driving their corporate reputation, both internally and externally.
Hampton Medical – State of the Art 2017
Hampton Medical has worked in partnership with the Intensive Care Society since 2016 to modernise, innovate and drive forward the Society’s State of the Art (SOA) conference, delivering the UK’s foremost critical care meeting for emerging technologies and essential clinical updates.
Held at the ACC in Liverpool, SOA 2017 represented first time the event had been held outside of London and was the most successful event in the Society’s history, with record delegate numbers, representing 25 countries.
Consulting with industry partners was central to their engagement with the event, generating increased revenue to invest into the delegate experience.
Putting in place an effective marketing campaign was also crucial to driving awareness and delegate numbers. As well as a targeted email campaign and social media strategy, poster notifications were placed throughout intensive care units to raise awareness amongst the critical care community.
The enhanced delegate experience, rich scientific programme, innovations and technologies created an engaging and seamless delegate experience, resulting in overwhelmingly positive feedback. The exhibition target was almost doubled and over 50% of exhibitors re-booked for SOA2018 during the event.
Most importantly, the conference generated a surplus beyond expectations for the Society to invest in its education and charitable work.
HGA – Hyde’s 50th Anniversary Staff Conference
Live Experience experts HGA, put together a showstopping celebration for the 50th anniversary and staff conference of social housing group Hyde.
One of the major strengths of this agency is having all its experts – from live events and AV tech, to design, digital and video – working together under one roof. As a result, the team could deliver a spectacle that returned on the client’s objectives – creating a celebration of the past and launching a new brand and new strategy for the future through innovative experiences. From the decadent seaside theming to interactive market stalls for each department, HGA designed and built sets, captured moving video that brought home the power of the brand and delivered engaging content through diverse and creative formats. The powerful collaboration, creativity and dedication of the team delivered Hyde’s best event yet!
Inntel – Annual Leadership Conference 2017
After bringing together five legacy businesses, Arcadis wanted to create an experience that would engage and unite their senior teams.
Each year the company hold an annual Leadership Conference bringing Arcadis’ leading minds together to inspire strategic thinking that will resonate throughout the business. This year’s theme was ‘We Are Arcadis.’
After examining the client’s brief, we produced a shortlist of venue options that were, original, satisfied the event requirements and aligned with Arcardis’ company values.
We organised a high-energy day of activities aimed to open people’s minds to what they can really achieve and encouraging the teams to work together discovering new, innovative ways of doing things and building a strong rapport.
What’s more, with mental health organisation MIND as Arcadis’ chosen charity partner, the natural surroundings and use of outdoor space at the venue echoed the sentiment of mental wellbeing adding immeasurable personal value for our client.
On the final evening, we staged a stunning gala dinner with an employee award ceremony to recognise Arcadis’ internal achievements. Bold staging in company colours, a mindfulness session from leading neuroscientist Dr Tara Russell and a seamless online voting system gave the quality and celebrity of an exclusive awards event.
Redactive – RCM Annual Conference and Exhibition
The multi-award-winning RCM Annual Conference and Exhibition took place on 31 October to 1 November 2017 at Manchester Central. The conference featured the usual high-quality conference programme designed to capture the imagination of midwives and the press. Speakers included Call the Midwife star Stephen McGann and Hana Pauls from One Born Every Minute, in addition to educational sessions from midwives on everything from trauma treatment to leadership. For the first time ever, the 2017 event was completely free to attend for delegates.
WONDER London – Google Cloud Next 2017
Google Cloud NEXT 17 was a six-stage Europe-wide event series and the largest Google Cloud event in Europe to date. It kicked off at ExCel London on 3-4 May 2017 across five halls (20,000 m²). WONDER London brought the Google brand to life for 4,500+ delegates comprised of tech and IT developers and decision-makers, plus wider tech leaders. The interactive conference enabled delegates to choose from 50+ hours of content and 85+ speakers. Keynote speeches in the main plenary session were followed by delegates moving freely between 60 breakout sessions featuring live demos of cutting-edge tech. The floor plan itself and all related design focused on taking the delegates on a journey, ensuring they were able to make the most of everything the event had to offer. An interactive playground “Partner Pavilion” featured demo pods from 26 key brand partners; while business owners who already use Google Cloud Platform were present to advise delegates and show the tech in action. WONDER developed a design language to be used as creative wallpaper across the entire series that could be easily realised in both physical and graphical form, ensuring the identity remained consistent across all locations.