Large Scale Event of the Year
Amazon Pet Fest – DRPG
Amazon partnered with DRPG to deliver Pet Fest, a free, two-day public festival celebrating pets, their people and the communities that care for them. Designed to build on the success of the previous year, the event combined engaging experiences, educational content and strong community outreach while showcasing Amazon’s commitment to animal welfare and support for the growing pet-care sector.
DRPG transformed Weavers Fields into a vibrant, dog-friendly destination featuring interactive zones such as a high-energy Agility Park, a calming Doggie Wellness Retreat, an educational Kids Area and a bustling Vendor Village hosting more than twenty partners. Activities including scavenger hunts, competitions and live talks encouraged visitors to explore, learn and connect, while expert insights from an animal behaviourist added depth and credibility.
The project required a highly agile delivery, with DRPG securing a new venue and managing full production, logistics and welfare planning under tight timelines. Working closely with the RSPCA, on-site vets and safety partners ensured the event met rigorous animal welfare standards throughout.
Supported by a targeted marketing, PR and influencer campaign reaching more than 140,000 people, Pet Fest welcomed thousands of visitors and their dogs, strengthening Amazon’s reputation as a trusted, community-focused partner for pet parents and vendors.
CloserStill Media, Ai4 LLC, Ai4 2025
Founded in 2018 to bridge the gap between academic AI discussion and real-world enterprise implementation, Ai4 has grown into the largest AI conference in America while maintaining a highly curated, outcomes-focused experience.
Ai4 2025 welcomed 6,725 senior leaders from enterprise, government, academia, and startups, representing significant year-over-year growth while preserving audience quality. The event featured more than 600 speakers across 50+ tracks and an expanded exhibition hall hosting 224 companies, reflecting strong commercial confidence and ecosystem maturity. Innovation was embedded throughout the event design, from structured networking and curated roundtables to sector-specific summits and immersive community experiences that encouraged collaboration and meaningful connections.
Marketing combined creative storytelling with data-driven targeting to engage global audiences through partnerships, social media, PR, and educational content. Post-event feedback highlighted exceptional satisfaction among attendees, speakers, and exhibitors, with many reporting measurable business outcomes directly linked to participation.
By combining scale with thoughtful design, continual innovation, and consistent stakeholder value, Ai4 2025 exemplifies the qualities of a truly outstanding event and a strong contender for Event of the Year.
Immediate Live, MOVE IT 2025
MOVE IT 2025 celebrated the 20th anniversary of the world’s biggest dance event with its most successful edition to date. Held at ExCeL London, the event welcomed 35,000 visitors and achieved a historic milestone as both Friday and Saturday sold out completely for the first time.
Built around an audience-first strategy, the event focused on creating personalised experiences for key groups including students, families, professionals and hobbyists. This approach helped drive strong ticket sales, high class demand, and increased value per visitor, with almost all dance classes selling out across the weekend.
Programming highlights included headline appearances from Diversity and internationally renowned dance teacher Abby Lee Miller, alongside more than 240 classes, four live stages, competitions, auditions and industry talks. New initiatives such as the Discovery Stage, live podcast recordings, and the MOVE IT Dance Off Series created new opportunities for emerging talent and broadened the event experience.
Brand partnerships were embedded throughout the show floor, supporting immersive activations and career opportunities including live auditions with major entertainment companies.
With millions of social media views during show week and the introduction of MOVE IT’s first Social Host, the event continued to evolve beyond a three-day show into a year-round cultural platform celebrating dance and creativity.
Informa, Decorex
Decorex 2025 cemented its position as the leading luxury interiors exhibition, delivering an elevated experience that delighted visitors and exhibitors alike. Held at Olympia London, the event showcased an impressive array of high-end brands and innovative new exhibitors, reinforcing its reputation as a hub for creativity and design excellence. Despite challenges such as industry budget constraints and the announcement of a competing event, Decorex rose to the occasion with exceptional execution and a renewed focus on community and collaboration.
The show featured captivating highlights, including a stunning entrance display, a luxurious VIP Lounge, and the ever-popular Making Spaces, which celebrated craftsmanship and emerging talent. An expanded content program offered engaging talks, workshops, and intimate roundtable discussions, providing valuable insights into design trends and business strategies.
Decorex’s marketing and social media efforts created a buzz, drawing a high-quality audience and fostering meaningful connections. The event also supported the Furnishing Futures charity, aligning with its values by giving back to the community. Visitors praised the show as “elevated” and “inspiring,” with many eager to return. Decorex 2025 set a new benchmark for excellence, ensuring its continued success as the must-attend event for the luxury interiors industry.
Sift, The Finance, Accounting & Bookkeeping Show
The Finance, Accounting & Bookkeeping Show (FAB) has undergone a remarkable transformation between 2024 and 2026, evolving from an uncertain launch into the leading trade show for the accounting profession. In March 2024 the event recorded a loss. Two years later, under a new team and strategy, FAB has become the fastest-growing and most innovative event in its market.
Central to the turnaround was a fundamental shift in commercial strategy. The organisation moved from transactional sales towards a lifetime customer value model supported by total addressable market research, clearer ideal customer profiles, and a restructured sales team focused on both new business acquisition and account expansion.
The results were immediate: 40 new businesses joined the show, 70% of them tier-one customers, while tier-two exhibitors grew by 180%. One tier-one client alone increased spend by nearly 480%.
Marketing also became more targeted, prioritising senior decision-makers from mid-tier and large firms, leveraging year-round engagement through AccountingWEB and a 365 audience model. The event also introduced innovative concepts such as the connected buyer programme, boardroom debates, Leaders Network, 1-2-1 advisory sessions and AI labs. FAB has doubled in size every year since launch, and we are going to do it again in 2027.
The Assembly, HairCon 2025
HairCon is no ordinary trade show! Welcoming over 7.6k visitors, +98% on 2024, HairCon 2025 reimagined the traditional trade show model for the professional hair & barbering industry. Hosted in an O2 music venue, the stage was set for incredible Fashion week-inspired shows and a real departure from the traditional corporate exhibition spaces and events seen by the industry.
HairCon redefined the typical schedule of a trade show, breaking boundaries to create a festival style format, inviting guests to stay all night and weekend long!
Blending creative catwalk moments, retail opportunities and commercial success for brands on the showfloor, and networking, inviting connection among the industry, the event offered something for all attendees. 50% of guests stayed for 6 hours+, and 33% attended across multiple days with 97% of guests rated the event as amazing, very good and good, and 95% saying they would recommend to a colleague.
Brand partners saw record sales & engagement across the weekend, and from their 12month partnership with HairCon. Testament to the success of the event, 80% of the 60 companies from 2025 have rebooked. leading us to double the event for 2026, taking over the neighboring warehouses to scale.
Wellfest 2025 – FUEL
WellFest 2025 solidified its position as Europe’s largest outdoor health and wellness festival, evolving from a 1,500-attendee grassroots event in 2015 to a sold-out weekend phenomenon attracting over 12,000 participants to Dublin’s Royal Hospital Kilmainham. Operating on a “Live Well and Live Long” ethos, the 2025 edition delivered a masterclass in strategic growth and community engagement.
The festival successfully exceeded three critical KPIs: growing male attendance to 24%, increasing regional participation so that Dublin residents comprised less than 40% of the crowd for the first time, and smashing family attendance targets with 410 families participating. Programming innovation reached new heights with the debut of a morning run club led by Olympians and diverse sessions featuring global experts like Joe Wicks and Jenny Keane.
Operational excellence was matched by commercial success through the WellVillage, a curated marketplace of over 100 brands providing an integrated, non-intrusive attendee experience. Supported by a robust marketing campaign reaching 80 million people, the event achieved a 99% “good” or “very good” satisfaction rating. With 2026 expansions into HYROX and a new Belfast event, WellFest 2025 has built an unrivaled foundation for long-term success.

