Sarah Austin is a leading voice of the awards & events industry. Following a 15 year career running an international awards portfolio at Informa (formally UBM), during which Sarah was Awards Director for the National Business Awards, in 2021, The Lloyds Bank British Business Excellence Awards in partnership with Lloyds Bank were launched. The Lloyds Bank British Business Excellence Awards celebrate the resilience, innovation and creativity of British businesses, whether big or small, an innovative new start-up or an established industry player, private, public or third sector. In addition to this, Sarah is a Non-Exec Director at the Tate Galleries and also sits on the Tate Modern Advisory Council. More recently, Sarah has been invited to chair the Employment Advisory Board for HMP Send and the women’s national directorate for supporting women getting into work after prison. Sarah is passionate about supporting women in business and is an advocate for equality.