Orson Francescone has worked in the b2b media and events industry for over 15 years. He has led global conference and exhibitions businesses for Euromoney Institutional Investor, the Daily Mail Group and Haymarket Media. Since November 2019 he is Managing Director of FT Live, the global event business of the Financial Times. Throughout his career he has specialised at enabling publishers to monetise their audiences and drive high margin revenues via all formats of events. From conferences, to awards to large scale exhibitions and trade shows and more recently through digital events. He has launched and run some of the world’s most successful and award winning events including Gastech, the Festival of Work and, more recently The Global Boardroom . He is an Irish Italian national and an economics graduate of Trinity College Dublin.