We’re proud to share details of what made CILIP, Yoto Carnegies 2024 worthy winners of Best Development of an Existing Awards Event at the Awards Awards 2025.
SHORTLIST SUMMARY
The 2024 Yoto Carnegies set a new benchmark for children’s book awards, significantly enhancing audience engagement, industry visibility, and accessibility. Moving the ceremony to the Cambridge Theatre, home of Matilda The Musical, created a unique, immersive experience for young attendees, reinforcing the awards’ core mission of fostering a love of reading. Attendance quadrupled from 2023, with over 1000 guests—including more than 700 children and young people—benefiting from interactive elements such as a pre-ceremony Q&A with shortlisted authors and illustrators.
The event saw a 54% increase in media coverage, reflecting its growing cultural impact. Sponsor engagement reached new heights, with Yoto’s branding prominently featured and Scholastic maximising its presence with an on-site book sales booth. The ceremony also championed inclusivity, welcoming a school for blind and visually impaired students, incorporating subtitled videos, and ensuring step-free access.
Despite the event’s growth, costs remained controlled, increasing by just 6.5% while attendance soared. Challenges such as last-minute performer changes and AV issues were seamlessly managed, enhancing the overall experience. With overwhelmingly positive feedback from attendees, industry professionals, and sponsors, the event’s success has secured its return to the Cambridge Theatre for 2025, ensuring continued growth and impact for years to come.
JUDGES COMMENTS
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