Alzheimer’s Society, Trek26
The Trek26 series was launched in 2017 and consists of 26 or 13 mile trekking routes in locations around the UK. The routes are chosen specifically for their beauty and are designed to be challenging but achievable. From 2018 to 2019 the series increased income by over 100% to £1.6million and in 2022, over 5,000 trekkers took part in the series raising £2.9million.
Brandfuel, Bravery in Ukraine
When the Ukraine Embassy to the UK asked Brandfuel to help organise its Bravery in Ukraine fundraiser in April 2022, there was no way we could refuse. Seven million people had been forced to leave Ukraine since war broke out in February, with another eight million displaced or fighting for their homeland.
Our objectives were simple: to raise money and awareness of Ukraine’s plight. What started as a “small fundraising reception” rapidly became a two-floor takeover of Tate Modern for 400 guests with seven immersive installations, a live auction, two VIP speeches, and performances by world-renowned musicians.
Our collaboration with the Kyiv-based Banda agency ensured that the content and context of our installations had an authenticity that was essential if the fundraiser was going to hit its mark. There were many emotional touchpoints – listening to President Zelensky speak amid the disruption of a warzone, the poignancy of the seven installations, and the drama of the auction hosted by the only Ukrainian auctioneer in London.
The run-up to this fundraiser was challenging and frustrating, but its impact was clear. For Brandfuel, it was humbling to realise that our work could help make some difference in such a grave humanitarian crisis.
Business in the Community Northern Ireland, The Responsible Business Awards
The Responsible Business Awards in Northern Ireland – organised by the responsible business network Business in the Community Northern Ireland – is the most prestigious and respected awards event championing responsible business. Now in its 18th year, the Awards celebrate and reward businesses that are going beyond profit to be a force for good. They offer the opportunity for organisations to be recognised for their outstanding contributions to their people, the planet and the places where they operate, and provide a platform for leaders in responsible business to inspire others to follow suit. Businesses are recognised across 12 responsible business categories covering a range of themes including, diversity, wellbeing, climate, technology, collaboration, and community impact, and a top prize is awarded to the NI Responsible Company of the Year. Winners are announced at a glitzy gala event at the ICC Belfast attended by 500 – 600 guests from business, media and local government. It’s not just one night of celebration, the Awards is an eight-month-long integrated campaign where BITC works closely with 15 sponsors and partners to further the responsible business agenda and to make NI a better place to work and live. Delivered in full by an in-house team.
London Landmarks Half Marathon
The fifth edition of London Landmarks Half Marathon (LLHM), organised by Tommy’s, took place on 3 April 2022 with over 12,000 runners. Returning to its traditional Spring date following a one-off Summer Special in 2021, the event raised a whopping £7.9m for charity bringing the grand total raised since the inaugural event to an outstanding £31m.
LLHM 2022 took place three days after legal covid restrictions were lifted. Despite this, Tommy’s took the decision to keep some covid measures in place to help runners to feel more safe.
Charity remains at the heart of LLHM, a 100% not for profit event with the number of charities benefiting increasing from 102 in 2018 to 300+ for LLHM 2022.
The event is unlike any other half marathon. As well as an iconic, central London course, runners experienced ‘The Grand, The Quirky, The Hidden’ of the capital. In total, 363 activations lined the 2022 route, giving runners an experience like no other.
Following LLHM 2022 and five successful years of the LLHM, this gave Tommy’s the platform to launch its second Landmarks event, the London Landmarks Skyscraper Challenge. Like the LLHM, this event was created to benefit both Tommy’s and other charities too.
Raise Your Hands
Raise Your Hands support exceptional small charities in the UK through its imagination approach to fund raising. Their charity event Midnight Madness is like a cross between the Da Vinici Code and the Crystal maze, involving 40 actors and actresses and London as the stage. Teams compete with one another throughout the night, solving puzzles to win the Midnight Madness trophy. In the past the team have taken over the Piccadilly lights, had people speeding down the Thames on boats, interacting with aliens in a chapel, and battling in laser quest games in a disused warehouse just to name a few. The last event in May 2022 raised £625k in one night for the small charities on the Raise Your Hands platform.
Team Tactics, The Hand Project – Give a Helping Hand
A powerful combination of CSR team building and charity – The Hand Project, is an event like no other. In groups of three or four, groups will work together to build a prosthetic hand for people in developing countries.
This is an event that enables corporates to make a real difference to peoples lives, as well as the chance to build morale, improve communication and strengthen teamwork within the workplace. Designed for teams of 12 to 500 people, clients will see the hands that they build get delivered to various third world countries and be professionally fitted onto individuals. Team Tactics have a target to deliver 1000 hands from the UK to countries such as Uganda, Nepal, India, Ghana, Somalia, Kenya, Zambia and Zimbabwe. The impact on the attendees can be emotional and hugely positive but equally to those that benefit from this free prosthetic hand, a life changing moment.
Universities UK International, UK-Ukraine Twinning Conference
An event, turned around in ten days following a request from President Zelensky’s office, to celebrate tens of twinning partnerships between UK and Ukrainian universities – supporting Ukraine’s universities to continue their teaching and researching activities throughout war time – which drove 100 UK universities to twin, helped attract £5m of funding to supporting twinning, and was the catalyst to driving a 36% uplift in positive public perceptions towards UK universities