Agency & Corporate Events

Brandfuel, Android Avenue

The fact that Android Avenue attracted 51% of all visitors to MWC 2022 – the biggest exhibition of mobile technology in the world – is testament to the power of its narrative.

Brandfuel’s challenge was to show visitors that no matter how much money you have, whatever your age or ability, your life is enhanced by Android – and that, put simply, everything works better together. Our aim was not only to make the technical accessible, but to make it aspirational and enriching.

Visitors could get hands-on with Android’s latest creative and playful products. Brand ambassadors helped attendees, whether they were setting up a Chromebook with a phone or using a watch to lock devices.

Our structures replicated real-world environments – the park, an exhibition, café, garden, home, driveway, plaza, metro and restaurant. By placing the latest innovations of Android and its partners in familiar settings, Brandfuel showed that no matter which device you use, Android’s products are entirely integrated.

With 85% of visitors saying that “Android powers effortless multi-device experiences for users that work better together”, Android Avenue fulfilled its brief. The message was clear – no matter where you are, Android’s latest products are empowering, personal and safe.

 

CTL Communications, An Iconic Launch

We were invited to deliver a launch event for the first treatment for an ultra-rare disease. Our mission was to deliver a 2-day live event to both in-person and virtual attendees, creating a truly memorable experience.

An iconic location goes hand-in-hand with an iconic event. Iceland, a country renowned for tectonic plates, energy and beauty, was selected as the host country. It served as the perfect representation of the brand – a force of nature providing hope for patients with a power beyond anything they had ever imagined.

But from cancelled site visit flights due to a sudden snowstorm, an earthquake forcing the team to halt the rigging of AV equipment within a lava tunnel, GPS magnetic fields wreaking havoc with kit, power surges shutting down multiple media servers, flooding and multiple electric shocks for the crew, there were numerous challenges to event delivery.

Trailblazers served as the creative thread, bringing to life this ground-breaking product as a celebration of new hope, and a unique tie-in for the brand teams leading the way to forging a flare-free future for patients. Emotive sessions, an immersive patient experience, a drone show and more, delivered an impactful launch event.

 

Eventify, Be School

The event is a 7 day firmwide training programme for new joiners within our client’s business. It is an event that has the utmost importance as it is their chance to showcase the brand to new employees with a seamless event, whilst instilling the brand’s core values. The main objectives of the event are to showcase the brand and to encourage delegates to make new connections and leave the event feeling valued, inspired, and motivated! The event took place 11th – 18th November with 200 delegates, 20 trainers, and 8 speakers arriving from across Europe.

Client feedback confirms the event aims were succeeded. A videographer captures highlights of the week from registration through to the final party and edits a final video featuring all delegates names as the ‘cast’, which is played in the closing session. The video truly shows the friendships that are made during that week, starting with nervous delegates not knowing each other and culminating in them all dancing to the MC, DJ and Saxophonist at the party. All delegates gave a standing ovation, showing how engaged and motivated they were even after 5 long days of training and networking, and a 2am party finish!

 

First Event UK, Cardano Summit 2022

First Event was tasked with delivering a three-day hybrid event in four months, combining a live event with community events and watch parties on six continents. The Cardano Foundation’s first-ever event needed to create connection and collaboration opportunities for its community of blockchain enthusiasts.

The summit beat every target to become their largest-ever in-person event, with 51 community-led watch parties (20% above target) and a virtual world where in-person and online attendees could interact. 1700 attended in person in Lausanne, 6,275 attended community events, and 44,103 visits to the virtual event (31,700 unique). People in 78 countries watched the live stream.

Engagement was built in from the start, with the Cardano community nominating speakers and content topics. The bespoke virtual world was a model of the real one, delivering a seamless hybrid experience. In-person networking opportunities were created by the opening night, awards ceremony, an after-party, and online adaptable virtual avatars were able to start video chats and conversations with others.

A treasure hunt for NFT’ss (highly-prized in this tech-savvy community) in person and online cemented the interactivity. And with content available on-demand to cater for time zones and subtitled in three different languages, everyone was included.

 

Identity, New Years Eve 2022

In 2022, Identity was awarded the four-year framework contract to deliver London’s prestigious NYE celebrations. On NYE 2022, working collaboratively in a complex, multi-agency, multiple-stakeholder environment, Identity successfully delivered the South Bank spectacle to a live audience of over 100,000. The event was broadcasted to tens of millions of people, worldwide.

The London NYE show attracts significant, global, public, and media attention. It is an integral part of the city’s cultural landscape and event calendar. Identity understood that it was crucial the celebrations reflected the best of London. We created a diverse show centred around the London Eye. We wanted to inspire an atmosphere of joy and nostalgia through reflecting on some of the key events of 2022, as well as celebrating new beginnings. Identity worked in close collaboration with GLA to develop the “with love from London” theme, sending a powerful message of love and unity to the world.

Identity’s remit included full infrastructure delivery, ticketing, security, health & safety, crowd management, digital, signage and wayfinding, soundtrack, pyrotechnics, lighting, programming, 400 drones and 12,000 fireworks, and this was all achieved with just 4.5 months of planning.

 

IFS, IFS Unleashed 2022

Unleashed is the IFS flagship event aimed at customers and select prospects. Following a company rebrand in 2021, we also re-branded the event from IFS World Conference to IFS Unleashed. Taking place in Miami in October 2022 this event took a unique approach… we broke away from the usual conference objectives of updating our customers, prospects and partners on the latest company/product updates and instead focused on demonstrating how the right technology and success plans can dramatically liberate and accelerate business outcomes.

 

simplybetter, Victory Village

The Victory Village was the first event of its kind in the industry, and was born out of a desire to bring Victory’s customers together post-pandemic to say thankyou for their support. Simplybetter and Victory Leisure Homes joined forces to create an experience for their customers unlike anything they had seen before…

Victory’s desire to innovate resonated with our ‘think differently’ mantra and we co-created a daytime event that immersed guests in Victory’s brand, showcased new products and innovations and fostered a sense of community as well as an evening experience that was all about reconnecting and having some fun together.

The village itself was created by building a number of canvas tepee structures, each housing a different part of the event. From ‘Knowledge Nooks’ where guests could explore Victory’s product innovations through the d, to a main tepee which housed the evening celebrations – featuring live band quiz and karaoke – every step of the delegate journey was considered.

The event was a resounding success. As our key contact and event stakeholder, Shirin Kemp, commented – “The event has sent shockwaves around our business, our customers and the wider industry. The comments and thankyous just keep rolling in.”

 

Wonder, Google Marketing Live

In the event of your submission being shortlisted we will publish a 200 word summary of your submission on our website and a photo of the event.

Google Marketing Live EMEA was the chance for Google to rethink and reframe hybrid events, encompassing a people-first philosophy – to engage, inform and entertain in a way that met and exceeded its audiences’ evolved expectations.

Wonder applied its philosophy of ‘whole-self design’, creating product experiences that encouraged exploration, networking moments that fostered togetherness and stimulating conversation that delivered longtail value.

A return to live through a refreshed outlook that helped build relationships, product understanding and future pipeline – all whilst hitting Google sustainability goals – GML EMEA 2022 represented the new benchmark for people-first business experiences.

 

Audience

We are Audience. The designers of award-winning, record-breaking and human-centred brand event experiences. This year, we’ve seen incredible growth and affirmed ourselves in the ranking for the Top 50 UK Agencies (CI&T). We put our money where our mouth was and championed what we believe matters most – our people. By doing so, we’ve secured a 99.6% retention rate and headcount increase of 33% this year.

With a happy workforce, we’ve seen incredible adoption of our bespoke innovation model (designed in 2022), our new processes, applications and software that gave us space to scratch our creative itch. Our standout projects include showcasing Virgin Media (VM) as the industry leaders in broadband speed services by breaking a world-record, delivering a world-first OOH 4D billboard experience to launch Stream with VM and ensuring Deloitte are recognised as industry leaders for our fourth year running the SSC.

This has all contributed to a powerful focus on our people, on human-centred event design and our creative ability to keep human connection at the centre of every event.

 

Brands at Work

Hello, we’re Brands at Work. We’re one of the world’s leading creative communications agencies, made up of 40 full time creative challengers.

For 13 years, we’ve worked with global brands to turn their brilliant business ideas into bold and memorable content experiences. Experiences that shape beliefs, inspire action, build communities, and transform performance.

We’re the agency with the reputation for always challenging the status quo. It’s reflected in our agency ‘Herd’: big thinkers, detail tinkerers. Creativity at the heart of every thought and action. And all blessed with that ambitious question that rears its head at every idea: ‘does this shift the needle?’

2022 was a year of great success and significant evolution. We saw incredible performance, strategic investment, and the continuing realisation of our ambition to be the best place, to do the best work, with the best people.

 

Bray Leino Events

Bray Leino Events turns 50 in 2023, and the last year has been the busiest in our history. We travelled the world with public and private sector clients.

Events we delivered generated billions for the UK economy, creating tens of thousands of jobs. We’ve unpicked impossible logistical challenges and brought brands to life for new audiences.

We’ve doubled in size since pre-pandemic, and we’ve done it by focusing on what we can do as a force for good, in our industry, for our clients, and most importantly, for our people.

We protect their wellbeing, train them to do the same, and promote an inclusive culture where friendship and support is central. People stay at Bray Leino Events for longer and take half as many sick days as the industry average.

Sustainability took centre stage in 2022. We put ourselves on course to deliver massive carbon reductions in our business operations and implemented new measurement tools to target efforts in reducing our environmental impact across our entire event portfolio.

Sustainability will be the defining issue for our industry in the coming years, which is why we’re calling for less competition, greater collaboration on how we can all be better.

 

emc3

Life post-covid was a challenge for many in the events industry, and macroeconomic certainty didn’t alleviate those stressors. But two things have stood out as a result, that makes it easier: collaboration and the power of listening. Our mission at emc3 is “to produce game-changing experiences powered by strategy, content and creativity, underpinned by our commitment to a sustainable future for events”, and our submission talks about using that to implement sustainable growth—where it isn’t about a race to the top, but creating meaningful and impactful moments, with our clients and team, to achieve personal and professional growth.

 

EventsPlanIt

Events Plan It is a specialised partner in the area of events in the Algarve (Portugal), from theme parties, company parties, social events, product launches, collections, fashion shows, beach parties, New Years Eve, birthdays, shooting for companies, weddings…

Having been organising events in the Algarve for the past six years, we have an extensive knowledge of the region’s offer and partners and together we can make any occasion unique!

Given any challenge, we make it happen! We take care of all the details. For us the right event has to be creative and imaginative! Sophisticated, but relaxed! Different, unique, authentic!

 

First Event

Now 21 years old, First Event, based in Yorkshire, is taking the industry by storm. In 2021 we became employee-owned, meaning every employee is also a shareholder. Our whole 68-strong team has a stake in providing clients with the very best experiences.

In the last year, we have grown our turnover by 175%, from £8 million in 2021 to £22 million in 2022. We’ve grown our workforce by 50%, from 46 in 2021 to 68 in 2022. And we’ve grown our customer base from 42 active clients at the end of 2019 to 117 active clients at the end of 2022.

But it’s not just about the numbers. We’re investing in innovation, creating dedicated web, app and client services teams to provide a more complete service. We’ve invested in an in-house production studio, facilitating high-quality virtual and hybrid events. And we’ve put sustainability at the heart of all we do, with dedicated sustainability experts on every project team from day on and reporting the carbon footprint of every event we create.

We ’ve also developed an in-house training platform, to ensure that every area of our agency is growing and progressing to ensure that First Event is always future-ready.

 

Identity

For the second year running, Identity, the human experience events agency, is named as one of Europe’s fast-growing companies. Identity ranked 56th in the 2023 edition of the FT 1000 Europe’s Fastest Growing Companies – a climb of 253 places since last year and the only human experience events agency on the list in consecutive years. It also ranked No2 in the UK’s Top 100 Event Agency league table.

This success comes from having a dedicated team; winning great clients; delivering on sustainability; and never losing sight of its social value policy.

Identity sustains its exponential growth with investment and opening of new offices in London and Abu Dhabi, as well as ongoing senior hires, and further additions to the board of directors. The agency now has 200+ employees across its offices.

The agency continues to attract and retain leading industry talent through its holistic approach to work/life balance, continuous learning and development, and offering vast career progression opportunities.

Winning a range of enviable new clients, and delivering high-profile, creative and complex events, while achieving ISO sustainability accreditations for its events and it’s clients has ensured Identity’s successful trajectory.

 

Outsourced Events

Founded in 2001, Outsourced Events’ (OE) wide-ranging experience, creativity, agility, relationships and commercial prowess supports clients to host engaging, unforgettable, sustainable and cost-effective global events, reaching tens of thousands of delegates.

Providing comprehensive end-to-end event, tradeshow, inventory management and marketing services, London-based OE has a team of 39 who delivered some 300 in-person, hybrid and virtual events in 22 countries and 51 cities during 2022.

Committed to progressing the next generation of event professionals, the leadership team mentors staff including two “year-in-industry” students, supports team members in achieving professional qualifications, creates content and contributes to numerous articles to share learning and best practice.

Forging several 20-year-plus global brand corporate technology and association relationships, OE has built a trusted reputation, becoming ‘part of the team’ and developing unparalleled knowledge of industries and target audiences.

Dedicated to delivering informative events and at the forefront of event management innovation, OE engages clients, delegates, speakers, exhibitors, and sponsors to understand and meet their objectives, driving content, format and pre and post-event marketing.

Commercially astute, OE supports clients to develop objectives and KPIs and explore creative ideas and content to attract new delegates and sponsors, encourage repeat attendance and create new revenue streams.