Brandfuel, Android Avenue
The fact that Android Avenue attracted 51% of all visitors to MWC 2022 – the biggest exhibition of mobile technology in the world – is testament to the power of its narrative.
Brandfuel’s challenge was to show visitors that no matter how much money you have, whatever your age or ability, your life is enhanced by Android – and that, put simply, everything works better together. Our aim was not only to make the technical accessible, but to make it aspirational and enriching.
Visitors could get hands-on with Android’s latest creative and playful products. Brand ambassadors helped attendees, whether they were setting up a Chromebook with a phone or using a watch to lock devices.
Our structures replicated real-world environments – the park, an exhibition, café, garden, home, driveway, plaza, metro and restaurant. By placing the latest innovations of Android and its partners in familiar settings, Brandfuel showed that no matter which device you use, Android’s products are entirely integrated.
With 85% of visitors saying that “Android powers effortless multi-device experiences for users that work better together”, Android Avenue fulfilled its brief. The message was clear – no matter where you are, Android’s latest products are empowering, personal and safe.
CTL Communications, An Iconic Launch
We were invited to deliver a launch event for the first treatment for an ultra-rare disease. Our mission was to deliver a 2-day live event to both in-person and virtual attendees, creating a truly memorable experience.
An iconic location goes hand-in-hand with an iconic event. Iceland, a country renowned for tectonic plates, energy and beauty, was selected as the host country. It served as the perfect representation of the brand – a force of nature providing hope for patients with a power beyond anything they had ever imagined.
But from cancelled site visit flights due to a sudden snowstorm, an earthquake forcing the team to halt the rigging of AV equipment within a lava tunnel, GPS magnetic fields wreaking havoc with kit, power surges shutting down multiple media servers, flooding and multiple electric shocks for the crew, there were numerous challenges to event delivery.
Trailblazers served as the creative thread, bringing to life this ground-breaking product as a celebration of new hope, and a unique tie-in for the brand teams leading the way to forging a flare-free future for patients. Emotive sessions, an immersive patient experience, a drone show and more, delivered an impactful launch event.
Eventify, Be School
The event is a 7 day firmwide training programme for new joiners within our client’s business. It is an event that has the utmost importance as it is their chance to showcase the brand to new employees with a seamless event, whilst instilling the brand’s core values. The main objectives of the event are to showcase the brand and to encourage delegates to make new connections and leave the event feeling valued, inspired, and motivated! The event took place 11th – 18th November with 200 delegates, 20 trainers, and 8 speakers arriving from across Europe.
Client feedback confirms the event aims were succeeded. A videographer captures highlights of the week from registration through to the final party and edits a final video featuring all delegates names as the ‘cast’, which is played in the closing session. The video truly shows the friendships that are made during that week, starting with nervous delegates not knowing each other and culminating in them all dancing to the MC, DJ and Saxophonist at the party. All delegates gave a standing ovation, showing how engaged and motivated they were even after 5 long days of training and networking, and a 2am party finish!
First Event UK, Cardano Summit 2022
First Event was tasked with delivering a three-day hybrid event in four months, combining a live event with community events and watch parties on six continents. The Cardano Foundation’s first-ever event needed to create connection and collaboration opportunities for its community of blockchain enthusiasts.
The summit beat every target to become their largest-ever in-person event, with 51 community-led watch parties (20% above target) and a virtual world where in-person and online attendees could interact. 1700 attended in person in Lausanne, 6,275 attended community events, and 44,103 visits to the virtual event (31,700 unique). People in 78 countries watched the live stream.
Engagement was built in from the start, with the Cardano community nominating speakers and content topics. The bespoke virtual world was a model of the real one, delivering a seamless hybrid experience. In-person networking opportunities were created by the opening night, awards ceremony, an after-party, and online adaptable virtual avatars were able to start video chats and conversations with others.
A treasure hunt for NFT’ss (highly-prized in this tech-savvy community) in person and online cemented the interactivity. And with content available on-demand to cater for time zones and subtitled in three different languages, everyone was included.
Identity, New Years Eve 2022
In 2022, Identity was awarded the four-year framework contract to deliver London’s prestigious NYE celebrations. On NYE 2022, working collaboratively in a complex, multi-agency, multiple-stakeholder environment, Identity successfully delivered the South Bank spectacle to a live audience of over 100,000. The event was broadcasted to tens of millions of people, worldwide.
The London NYE show attracts significant, global, public, and media attention. It is an integral part of the city’s cultural landscape and event calendar. Identity understood that it was crucial the celebrations reflected the best of London. We created a diverse show centred around the London Eye. We wanted to inspire an atmosphere of joy and nostalgia through reflecting on some of the key events of 2022, as well as celebrating new beginnings. Identity worked in close collaboration with GLA to develop the “with love from London” theme, sending a powerful message of love and unity to the world.
Identity’s remit included full infrastructure delivery, ticketing, security, health & safety, crowd management, digital, signage and wayfinding, soundtrack, pyrotechnics, lighting, programming, 400 drones and 12,000 fireworks, and this was all achieved with just 4.5 months of planning.
IFS, IFS Unleashed 2022
Unleashed is the IFS flagship event aimed at customers and select prospects. Following a company rebrand in 2021, we also re-branded the event from IFS World Conference to IFS Unleashed. Taking place in Miami in October 2022 this event took a unique approach… we broke away from the usual conference objectives of updating our customers, prospects and partners on the latest company/product updates and instead focused on demonstrating how the right technology and success plans can dramatically liberate and accelerate business outcomes.
simplybetter, Victory Village
The Victory Village was the first event of its kind in the industry, and was born out of a desire to bring Victory’s customers together post-pandemic to say thankyou for their support. Simplybetter and Victory Leisure Homes joined forces to create an experience for their customers unlike anything they had seen before…
Victory’s desire to innovate resonated with our ‘think differently’ mantra and we co-created a daytime event that immersed guests in Victory’s brand, showcased new products and innovations and fostered a sense of community as well as an evening experience that was all about reconnecting and having some fun together.
The village itself was created by building a number of canvas tepee structures, each housing a different part of the event. From ‘Knowledge Nooks’ where guests could explore Victory’s product innovations through the d, to a main tepee which housed the evening celebrations – featuring live band quiz and karaoke – every step of the delegate journey was considered.
The event was a resounding success. As our key contact and event stakeholder, Shirin Kemp, commented – “The event has sent shockwaves around our business, our customers and the wider industry. The comments and thankyous just keep rolling in.”
Wonder, Google Marketing Live
In the event of your submission being shortlisted we will publish a 200 word summary of your submission on our website and a photo of the event.
Google Marketing Live EMEA was the chance for Google to rethink and reframe hybrid events, encompassing a people-first philosophy – to engage, inform and entertain in a way that met and exceeded its audiences’ evolved expectations.
Wonder applied its philosophy of ‘whole-self design’, creating product experiences that encouraged exploration, networking moments that fostered togetherness and stimulating conversation that delivered longtail value.
A return to live through a refreshed outlook that helped build relationships, product understanding and future pipeline – all whilst hitting Google sustainability goals – GML EMEA 2022 represented the new benchmark for people-first business experiences.