2019

BrandFuel – Aramco Reception at the World Economic Forum

Aramco hosts a networking event in Davos at the World Economic Forum each year. Usually a dinner, they decided to switch to a format that would increase potential numbers of guests and change things for 2019. They decided to host a reception but on the busiest night of the Forum. They wanted to demonstrate their leadership and innovation as a business, plus their stewardship of community and environment. Brandfual created an event experience structure that would demonstrate Aramco’s innovation at scale, environmental credentials and create the perfect catalyst for networking conversations to thrive in.

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GTR (Global Trade Review) – Women in Trade Finance

The GTR Women in Trade Finance events have been running since 2015 and continue to expand in terms of scope of discussion, delegate numbers and geographical reach. We believe this series of events is a contender for ‘Best Networking Event’ due to the importance of the conversations that take place at these events and their uniqueness within the trade finance industry.

The idea for the events was originated from conversations that our editorial and conference productions teams have had with women in trade finance all over the world over the past few years.

Going forward, we want to encourage more men to attend and get involved in these discussions and to expand on the trade finance skills gap discussion by bringing more young professionals to the event.

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MAD//Fest London

The disconnect between existing marketing events and what marketing/media leaders want was the motivating forces for Dan Brain and Ian Houghton, two first time event entrepreneurs, to launch MAD//Fest London in 2018, a Marketing, Advertising and Disruption festival designed to combine fun, credibility and buyers at scale.

In six months, MAD//Fest secured investment from publisher Mediatel, built a business from scratch, developed a unique model, delivered a show that challenged existing industry exhibitions and established a distinctively different show that exceeded all commercial and visitor expectations.

Their invite-only model enabled them to reverse the ratio of buyers to suppliers at events and deliver an audience of 2,713 leaders, 87% of whom were senior buyers.

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Royal College of General Practitioners – RCGPcare Conference

Every day in surgeries across the UK, over one million patients visit a GP surgery. GPs are the only doctors in the NHS who have the skills and expertise to care for the ‘whole person’, and the only doctors in the NHS who have the opportunity and the privilege to build up lifelong relationships with their patients. But being a GP can also be incredibly stressful and pressurised and that’s why RCGP, as the body representing GPs, recognise the importance of helping our members look after their own health and wellbeing The idea for a RCGPcare conference came from a member/GP led Wellbeing working group and the agenda was entirely focused on self-care and sharing self-care.The event was free to attend and attracted x delegates representing GPs at all stages in their career. Most of the sessions held during the day were led by GPs on topics such as the importance of sleep, nutrition, mindfulness, yoga and positive habit forming with a focus on giving GPs insight into their own self-care but also to encourage them to share information and tips to use in consultation with their patients.

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Sense Media Group – AutoSens

AutoSens first ran in Brussels in September 2016, launching in Detroit in May 2017, the most recent event in Detroit in May 2019 will be the 6th edition. The event has grown beyond all expectations, and the brand will turn over in excess of £1m this year. The objective from the start has been to build a community of engineers, with commercial success coming almost as a by-product of a thriving scientific and engineering forum addressing the most important current technical challenges. AutoSens is not a future-gazing, navel-scratching, fluffy event about the distant future It is a practical, useful scientific gathering supporting the day to day objectives of researchers and industry engineers. We have a Sponsor retention rate of 86% year-on-year Feedback is constantly outstanding, from both international corporations and SMEs, for example:

“Exhibiting at AutoSens gave us the platform to meet and discuss future relationships with key targets. The meetings had a measurable and direct effect in driving the business forward. Exhibiting and sponsoring at AutoSens produces results ” Raul Bravo, Dibotics.

An additional USP is our “Women in Engineering” campaign to attract more women delegates and speakers to our events, increasing the number of women in attendance in 2016 at 11 to over 56 across our events in 2018 – 409% increase, far exceeding the industry norm.

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SightCare – Independent Business & Networking Conference

The SightCare annual Business & Networking Conference for Independent Opticians celebrated its 20th year in 2018 as the optical industry’s longest running and highest attended professional membership conference. Supporting SightCare’s mission to champion the independent optician, and provide the necessary small business and networking tools and skills, the SightCare Conference brings like-minded small business owners together in an educational, motivational and collaborative environment. Meeting our aims to champion innovation, entrepreneurship and differentiation in the independent sector, our conference is free-to attend ensuring the event is accessible to as many independent eye care professionals and their optical teams as possible. Our conference format has evolved in recent times to become much more interactive. We have chosen a format which has fewer keynote sessions, allowing for a larger number of breakout sessions (18 in 2018), which enabled us to achieve our objective of ensuring that the conference remains highly relevant to all delegates. The large number of breakout sessions also encourages a strong interactive and participatory nature to our event.

Criticaleye – Asia Leadership Retreat

CEOs and senior leadership teams operating in Asia face a number of challenges. Many businesses are undergoing rapid growth and divisional leaders of global companies can feel isolated from Group functions and the central leadership team. The Criticaleye Asia Leadership Retreat is now in its fourth year. This event takes place annually in Hong Kong or Singapore and fits within Criticaleye’s overall Retreat series held globally. It is a key date for our Executive Members in Asia – many of whom value the opportunity to connect with so many peers over 30-hours at one event.

Elsevier – Cell Symposium: Translational Immunometabolism

Doubling the attendance at a prestigious conference while retaining the core elements is a difficult feat to achieve. Cell Symposium: Translational Immunometabolism managed just that, increasing delgates from 230 to 426, achieving gender parity and increasing the delegate feed back scores by careful focus on our value proposition, our choice of partners, and by introducing practical measures to enhance interaction and enable attendance from under-represented groups. The event, supported by 9 highly prestigious journals received extraordinary feedback from speakers, sponsors, and delegates alike, while beating all financial and engagement targets.

Evenco International – Evenco International Fund Forum – Madrid

The Evenco International Fund Forum on the 14th June at the Westin Palace, Madrid. A gathering of influential fund selectors and international fund managers to discuss the latest in investment thinking across all asset classes. A meeting for the most talented in portfolio construction and asset allocation – an event that engages with its audience to align the interests of its attendees with those of its sponsors.

Fleming. – Smart Workspace Design Summit

The Smart Workspace Design Summit is an experience-based event bringing together those who strive for better workspaces. This is where people, place and technology come together to start building the human-centric office of the future, today…

William Reed Business Media – Probiota

Probiota started twelve years ago and has now grown to a three day must attend event in the Probiotic industry calendar. The microbiome has captured the heart and minds of consumers and the media in recent years. Over three days, Probiota brings together experts and leaders from global industries and academia under one roof to present top level insights and provide otherwise impossible networking opportunities. Probiota is insightful, engaging and successful in uniting industry professionals from across the globe.

Probiota is owned by the Global Brands Divison of William Reed Business Media and takes place in Europe every February, Probiota Americas takes place in the US every June, Probiota Asia takes place in Singapore every October and we are launching Probiota China 2020 soon.

Probiota is more than just a conference, it has become a community! For more information: www.probiotaevent.com

Green Power – ANDREC WEEK

ANDREC Week is the 3rd annual clean energy congress for the beautiful country of Colombia and the event grew significantly (35%) in 2018. the team added more features varying from an industrial energy stream, a site visit/walk through the Botanical gardens, magic show, drinks reception, VIP dinner and succeeded in firmly cementing the brand as a very high quality senior event. Attendees and sponsors were all delighted and impressed with the event.

‘The Colombian market is skyrocketing. We always get a lot out of ANDREC, you’re doing a great thing here in Colombia. I suggest everyone to come to this event…we’re waiting for you!’
Carlos Abad, Head of LatAm, CHINT Power

Risk.net – Risk USA

Risk USA 2018 – the premier North American event for risk management and risk transfer professionals in the financial services sector – was the 24th annual gathering presented by the Risk.net event and editorial teams.

Curated and developed with research calls and meetings involving over 80 industry leading experts at the forefront of their fields and steered by our objective market-experts in the Risk.net editorial team, Risk USA 2018 offered unrivalled content for risk professionals during a period of uncertainty.

From thought leadership in market, credit, liquidity and investment risk management to portfolio management and quantitative finance, Risk USA 2018 unpicked the industry trends, identified the latest opportunities and threats presented by new technology and advances in data, and created a holistic picture of the emerging future for the professionals in risk management and risk transfer.

Risk USA has become the must-attend 2 day meeting for senior risk experts thanks to its status as an unbeatable learning platform. It is also a leading product in the Risk Events portfolio, achieving more than 42% growth in 2018 vs 2017.

William Reed Business Media – FoodNavigator USA Summit, Food For Kids

In its second year, The FoodNavigator-USA FOOD FOR KIDS Summit is truly inspiring and brings together an incredible level of engagement from stakeholders from right across the food supply chain.

Our consumer panel during the inaugural summit in 2018 was a big hit, followed by our trailblazers segment, which celebrated three emerging brands developing food for kids, while the next two days provided a thought-provoking mix of science, consumer insight, food consumption data (what are kids actually eating?), and expert advice on formulation, branding and marketing.

In our 2019 summit, we’ve taken on board feedback from the FOOD FOR KIDS community and will be adding new features and sessions that drill further into how established brands can tap into current trends when developing products for children, plus we’ll be adding retailer perspectives, more interactive sessions and a deeper look at kids’ palates.

This is just the beginning of a conversation about what we are feeding our kids and we can’t wait to work with everyone in the FOOD FOR KIDS community, from large and small brands to nutritionists, retailers, paediatricians, dietitians, health advocates, schools, and foodservice providers – to make this event even better in November 2019.

De Vere Wokefield Estate

De Vere Wokefield Estate completed a £20m refurbishment in 2018, transforming the property into a stylish, contemporary hotel and meeting venue. The estate covers 250 acres, and has 376 bedrooms and 34 meeting spaces to accommodate up to 500 guests.

The estate has an 18-hole golf course designed to US PGA Standards, plus Europe’s largest ‘rope course’ and a range of team building activities run by the on-site team building company. The scope and scale of the venue means it attracts and retains organisations large and small, local and from further afield, including Lindt, Lego, Deloitte and HSBC.

Colleagues are recognised and rewarded for their achievements and participate in regular training and development activities. The team is enthusiastic, motivated and well-nurtured, taking a proactive approach to delivering exemplary customer service, putting the customer at the heart of everything they do. While a high-quality baseline service level is firmly adhered to, each customer is treated as an individual and the approach tailored to their requirements.

As a recent customer said: “From the stunning venue, to the fantastic event facilities, the delicious food and the excellent team building facilities, the venue was the perfect choice. What really shines are the incredible people.”

Amba Hotel Charing Cross

Founded in 2003, glh Hotels is London’s largest hotel owner-operator, creating memorable moments for guests whilst delivering unforgettable hospitality.

With 5,000 rooms and 120 meeting and event spaces across four distinct brands and 17 outstanding locations, glh Hotels is at the heart of great London hospitality.

Visit http://www.glhhotels.com/

99 City Road Conference Centre

99 City Road Conference Centre is a 300-capacity conference, exhibition and event venue within the headquarters of global satellite company, Inmarsat. Originally designed as an in-house event space for Inmarsat, 99 City Road opened to the public in 2001. Since then it has re-branded, gone through extensive refurbishments and has become a key player in the London conference scene with excellent client retention and year on year growth.

King’s Venues

King’s Venues is the conference and events department for King’s College London. The University operates across five London campuses with over 30,000 students and a turnover of nearly one billion pounds per annum. In the last year we have hosted over 8000 internal and external events ranging from a meeting for six guests up to 1200 guests attending a national business start-up symposium.

At the core of our business is “Fit for King’s” our customer service programme. Fit for King’s was created six years ago with the vision to provide a “World Class service to a World Class University”. Central to this vision are a set of commitments that all our staff are expected to adhere to: Knowledgeable; Inclusive; Naturally Friendly; Growth; Service standards.

With a well-established events team and hundreds of years of cumulative events industry experience, King’s Venues prides itself on providing great, naturally friendly service across all our venues and clients.

“Every time I have an event with King’s College without a shadow of a doubt they always go above expectations, they’re as passionate as I am making sure the event runs smoothly which is really refreshing.”
Metro Bank

London Marriott Hotel Grosvenor Square

The London Marriott Hotel Grosvenor Square has long been established as a leading venue in the heart of Mayfair to hold key events, functions and conferences.

With its capacity to hold 1000 delegates and offer fine dining for over 550 guests, it has always benefited from ample pillar free space, however it wasn’t until 2017 that during an extensive multi-million pound refurbishment, windows that had been covered for literally decades were found, rejuvenated and painstakingly restored to offer our clients one of the largest ballrooms in Mayfair offering a pillar free space with natural daylight.

Innovation and creativity have secured us winning new business and exceeding client expectations. The team were the first in the capital to offer the very impactful experience of dry ice desserts and petit-fours for up to 550 people, not to mention creating individual personalised desserts for 200 guests. Our clients have judged us in their own right throughout 2018. Not only did we achieve a record financial year in Conference and Events, but in addition were awarded by our customers, Number 1 Hotel for Event Satisfaction across the entire Marriott UKI estate. A tremendous achievement for our outstanding team at the ‘Original London Marriott’.

Lord’s Cricket Ground

Steeped in over 200 years of history, Lord’s is the most famous cricket ground in the world and an exceptional venue for all occasions.

Owned by Marylebone Cricket Club (MCC), Lord’s combines the traditional and modern in a unique way – a contrast typified by the Victorian Grade II*-listed Pavilion and award-winning J.P. Morgan Media Centre at opposite ends of the ground.

Lord’s ethos is all about exceeding expectations. Combining flexibility with creativity, the venue can provide anything from an intimate small meeting to a large, purpose-built conference space – all accompanied by outstanding catering, flawless service and a warm welcome.

Lord’s Cricket Ground is nothing short of a world-class venue, not only for cricket, but for meetings and events. Our team of dedicated staff help put on a truly inspiring occasion whatever the event, for both existing and new clientele.

In addition, the significant investment in improving the facilities at Lord’s shows the ambition and desire to continually improve. In particular, the quality of the in-house catering combined with award-winning service, makes Lord’s a cut above the rest.

One Great George Street

One Great George Street’s dedication to customer service reaches every corner of its organisation. The venue enjoys incredibly high staff and client retention levels which are testament to a genuine commitment to customer service conceived in staff investment and training. It continually receives outstanding feedback from customers, earning it a high percentage of repeat business, and an excellent reputation as an outstanding conference venue. With both in-house catering and audio visual, it is particularly attractive to conference organisers because it is a prestigious yet affordable one-stop-conference-shop. Organisers can sleep easy knowing that all the components for their event are in one place and are managed from concept to completion by one great team.

Friends House

Friends House is a sustainable conference venue in the heart of Euston. Our auditorium, The Light, is a stunning, RIBA award winning conference space, able to seat up to 1000 delegates. There are also 31 other meeting rooms and event suites available for delegates to use. Our smallest room is ideal for intimate business meetings for up to 10 people, while our larger suites can hold up to 140 delegates.

We have a regular client base that is continually growing and have hosted events for household- names such as LSE and Waterstones. Our Sales and Event Team work collaboratively with clients from initial enquiry until the day of the event. We also have a team of Welcome Hosts who deal with the needs of customers on a daily basis. The Light has its own dedicated team of audio-visual technicians. They assist the client with preliminary ideas to running a seamless event on the day.

Our staff are fairly paid above the London Living Wage and at a 1:4 wage ratio. We also have an in-house training academy, to help all of our staff reach their full potential and improve their customer service skills.

Tobacco Dock

At Tobacco Dock, exceptional customer service lies at the core of our offering. We know that while we may have an outstanding array of spaces, great supplier relationships, and convenient location, it wouldn’t amount to anything without the high standard of service we strive to provide to our clients.

We deal with new enquiries swiftly, gaining a careful understanding of the brief and responding with full proposals within eight hours. Both prospective and repeat clients benefit from comprehensive site visits with our team to help acquaint them with the venue.

Each event receives dedicated account and operations managers who will be on hand to lend their experience of working with the space, liaise with suppliers and advise on branding and logistics. These same team members will be allocated should the event make a return visit to Tobacco Dock.

We pride ourselves on our flexible approach and are accustomed to navigating changing or evolving briefs, working hard to meet clients’ requests so the end event surpasses their vision. A relatively small team means that communication between departments is constant and clear. Our thorough debrief process means that any issues are dealt with and returning events are increasingly straightforward.

ICC Belfast

Belfast is a city resurgent, and it hasn’t gone unnoticed by conference organisers. The city has long been feted by those in the know. ICC Belfast is the city’s only purpose-built international convention centre. The team work collaboratively with partners to sell Belfast as a unique, vibrant and flourishing business tourism destination that delivers for the city socially, culturally and economically. Today, tomorrow and beyond.

A well-established venue among Association clients, ICC Belfast is focused on achieving further growth in the Corporate market and counts HBO, Coca Cola and PwC among its clients. The experienced and ambitious team continually strive to exceed client expectations and are specialists in their respective fields.

Innovative transformation has taken place in ICC Belfast’s sales and marketing function and a more integrated approach that places a greater focus on digital tools and assets is now in place. This allows for campaigns to be more closely measured and adapted to provide greater value for money and assist with decision making for future campaigns. The team have also been able to use this integrated approach as a way to build relationships with event organisers and create a lasting conference legacy.

Event Exeter

Event Exeter has been proudly managing the venues at the University of Exeter for over 40 years. Utilising the excellent teaching facilities generates profitable income for the organisation.

Our client base is varied in type, from academic conferences, professional bodies and associations and local businesses, to international organisations and events agencies.

The Event Exeter team is designed to offer a bespoke, first-class service to every customer. Being part of a Russell Group University, our customers benefit from the choice of a wide range of impressive flexible venues. Our location is nothing short of stunning and we strive to showcase the best of the South West to all our customers.

When working with clients, it’s not a matter of what we have to offer, it’s a matter of what do they need. We approach each booking as a bespoke challenge and we relish finding innovative and exciting ways of bringing their event to life. When the client knows what they want, we can deliver. And when they don’t know, we’ll suggest themes for them.

Overall, it’s the flexibility and personal touch that provides excellence for our customers. Exeter: A place worth meeting.

Hilton London Metropole

Sometimes size does matter, and in the world of business events and conferences – where the demand from clients is for bigger and better experiences time after time – the importance of scale should not be underestimated. As the UK’s largest conference and meetings hotel, the Hilton London Metropole truly stands apart from the competition in its ability to deliver expansive, personalised and unique events that our clients and their delegates cannot experience anywhere else. We hosted a three-day event for the EMEA business of Juniper Networks which took over the entire hotel, with tailored branding in the whole of the West Wing, including Juniper artwork up the stairs and in the lifts and a personalised check-in area. Juniper’s main focus of the event was to give their guests an incredible food and beverage experience with dishes from around the world. Once understanding the client’s vision, our Executive Chef designed a unique and personalised menu to not only taste incredible, but to deliver an experience that their guests will not forget. Juniper praised us for our organisation and ongoing support throughout stating we understood exactly what they were looking for, delivered it and so much more.

Manchester Central

The last twelve months has seen Manchester Central build on its status as one of Europe’s leading conference venues with a revamped catering offer, upgraded facilities and a service that goes above and beyond, culminating in significant growth in both the corporate sector and the public sector.

What’s more, Manchester Central’s ability to attract and retain clients has seen an increase in the amount of conferences hosted, and an impressive return rate of 50% from national association clients. It’s commitment to working with event organisers to help maximise the success of their conferences has helped events hosted at the venue produce consistent year on year growth.

Scottish Event Campus

The Scottish Event Campus is Scotland’s premier event venue. We have three iconic spaces – the SEC Centre, the SEC Armadillo and the SSE Hydro. Across these, we make great events happen and as a result, we are an enabler for social and economic progress. Events held at the SEC leave legacies for our city.

We welcome a huge range of clients across many industries. Our versatility means that we frequently welcome a number of events of varying sizes at any given time.

Our expert teams listen, respond and drive the best client and delegate experience possible. Our unique partnerships with Glasgow City Council, Glasgow Convention Bureau, universities and other major institutions help bring events to life and ensure that all event aspects are covered.

We are also the world’s first Healthy Venue, having worked with the World Obesity Federation to create a strict set of criteria for venues to meet in order to become accredited.

The Scottish Event Campus provides authentic, memorable experiences for clients and delegates to help create the best event possible.

The ICC Birmingham

Events aren’t simply our lifeblood, they’re our passion. We believe a great event has the power to spark success by connecting people and ideas in a unique way. The ICC welcomes over 400 events and 350,000 delegates each year and caters to events of all shapes and sizes from small meetings to major multi-day conferences for thousands. We consider ourselves lucky to have a very diverse client base of both repeat and new clients, and the continuing redevelopment of Birmingham ensures we can always offer an exciting and dynamic backdrop to our events, as well as an unbeatable location at the heart of the UK.

Our people and our dedication to customer service are what set us apart. We strive to exceed customer expectations in everything that we do and have an extensive customer feedback programme. We use the output to continuously look at ways to innovate and evolve our venue and the services we provide, and to go above and beyond for our customers so that we remain at the very top of our game.

Tobacco Dock

With 57 flexible spaces over 16,000 sqm, the versatility and scope of Tobacco Dock makes it ideal for a range of conferencing options. Feedback from clients shows the attraction of our venue lies in our iconic building, the expertise of our team, high level of customer service and creative support we offer.

Due to the unique layout of our spaces, smaller events never feel under-attended, while we’re equally able to comfortably accommodate very large events, with a maximum capacity for 10,000 attendees.

Our dry-hire basis provides clients with the opportunity to create completely original, non-formulaic events. Meanwhile, we have increased our provision for those looking for more straightforward planning for smaller conferences with our comprehensive DDR packages in The Dock Gallery and our newly re-imagined East Dock.

Our large WiFi capacity, with the ability to simultaneously support up to 3,000 devices, makes us a popular choice with clients from the Tech and FinTech industries as well as for live events looking to stream their content.

Our in-house catering team, Tobacco Dock Food, provides award-winning and versatile menus, from sit-down formal banquets to informal street-food options. In 2018 they catered for 171 live days, feeding 120,000 guests and conducted 33 tastings.

Ricoh Arena

The Ricoh Arena, home of Wasps Rugby Club, Wasps Netball and where Coventry City Football Club also play, is one of the UK’s most versatile and digitally-connected event venues.

Our wide range of on-site amenities appeals to conference organisers for the added convenience it offers their delegates.
Our location is perfect for companies needing to bring delegates together as we are located within a two-hour drive of 75 per cent of the UK population.

Are USP is the flexibility of our event space. Many of our rooms can be partitioned allowing conference organisers the ability to choose exactly the space they require.

In 2018, we hosted over 660 conferences and in the past 2 years our conference business has grown on average around 14% year-on-year.

Recent refurbishments include the installation of a super-fast Wi-Fi internet connection and 10 digital screens enabling event organisers to quickly put their own visual stamp on the venue and communicate in real time.

We recently joined forces with catering giants Delaware North to ensure that we are offering our conference organisers the very best in food and beverage.

We are proud to say that 77% of organisers return each year.

Take a look here https://www.youtube.com/watch?v=Chm4yiyTJgE&t=20s

Contentive – HRD

Our event series mission is to create an environment in which HR leadership can “Curate the New Business Landscape”. For HR practitioners, this means helping them to construct new models for the future of the profession within an event environment conducive to co-creation. For suppliers, this is providing trusted channels to reach HR leaders and help them engage with our audience to collaboration with them with this business transformation.

From a event series in 2017/18 which included two Summit events and a co-located Awards ceremony, the series has evolved within 2018/19 to fulfill our mission and now includes: a US geo-clone/launch, an international roadshow series, a C-Suite forum (Compass – People Leaders Guild), an Awards ceremony re-located to fulfil market appetite and the launch of HRD Guilds (digital communities, accessed through App) to continue pivotal discussions.

Criticaleye – Criticaleye Retreat Series

The Criticaleye Retreat series offers C-suite executives and leaders an opportunity to step away from their businesses for a 30-hour period and share/learn from peers and experts. Designed for senior executives in leadership roles across different businesses and industries, Criticaleye Retreats are entirely tailored to each individual’s needs – from the content of the keynote speeches down to the peer to peer interactions and conversations amongst delegates. In a crowded business event marketplace, the micro management of interactions and meetings that every delegate receives is unique. The level of speakers and peer-to-peer connections are highly valued.

EMAP – Inspire Me

In the construction sector, women make up around 12% of employees and there are very few female CEOs, FDs or even MDs, a complete dearth of gender diversity at leadership level. There are many events aimed at encouraging woman into the sector, and some focused groups on specific areas of the industry but there is a lack of events and campaigns aimed as those already in the sector or at the wider challenge of working in construction.

Construction News’ Inspire Me campaign focused on events and editorial coverage, so as to raise awareness, discuss the issues and provide best practice on how companies and individuals were addressing the lack of women leaders.

The events were all oversubscribed and brought together over 600 attendees over 4 events during the year to share their experiences and what is being done to change the industry. The campaign also exceeded its revenue targets and has already run its first of 5 events for 2019.

emc3 – Drift – HYPERGROWTH

Since Drift engaged with emc3, they have transformed their event from a 1 day, 1 location event to the fastest growing modern business event on the planet. This year, in 2019, HYPERGROWTH will be in 3 locations, Boston, San Francisco and the first of the series to be held in Europe, in London.

From venue finding to sourcing speakers and sponsors, emc3 worked closely with Drift to make sure that everyone who attended had a great time, and left wanting more with a big smile on their face. We can’t wait to see what HYPERGROWTH 2019 brings!

MarketforceLive – MoneyLIVE

The MoneyLIVE conference series brings together banking, payments and FinTech communities across the world. The MoneyLIVE rebrand has resulted in significant improvement in all aspects of the conference process, from revenue acquired, speakers obtained to unique page views to the website.

Featuring 8 conferences – with the flagship MoneyLIVE Summit at the helm – the series of events, alongside bespoke digital content produced alongside select partners, has enabled us to create a community of innovators in the industry who engage with our content day in, day out.

2018 was the time to refresh, renew and solidify progress made in 2017 taking things one step further to ultimately reach the long-term goal: MoneyLIVE as a leading brand for global financial services content.

Through investing more in innovative marketing and branding, trialling new engagement methods, fine-tuning research we were able to surpass the ambitious goals set at the beginning of the financial year and deliver a series of successful events both in terms of revenue and on-the-day experience.

Royal College of General Practitioners – DiscoverGP Conferences

The Royal College of General Practitioners (RCGP) is committed to inspiring tomorrow’s GPs – not only to fulfil an ever-growing workforce need, but to ensure greater numbers understand and value the role and responsibilities of a GP. In support we ran a series of seven one-day ‘Discover GP’ conferences across the UK during February and March 2019. Each conference is organised by a GP Student Society and the events are free to attend with transport subsidised from all local medical schools. Within a month of launching the programme over 1,000 registrations had been received. Each event is tailored to the region and features presentations from practising GPs. We are also using these events to roll out our new GP virtual reality experience – to aid our promotion of general practice as a career by putting pupils, students and foundation doctors into the shoes of a practising GP in a wide variety of scenarios. Feedback so far has been incredibly positive with 90% of delegates saying their perception of what a GP does has been improved.

we.CONECT Global Leaders – Global Pharma MES Series

The Pharma MES journey began in 2012. Building on a loyal community and eight years of experience, launching events in Singapore and the USA in 2018, Phama MES is becoming THE calendar conference series for professionals working in the nieche area of pharmaceutical and biotech manufacturing execution system.

With a global community of today over 350 speakers past, gathering 500 attendees globally in 2018, the Pharma MES series is connecting companies and industry stakeholders in manufacturing, automation, and quality providing an industry driven platform for exchange, benchmarking, knowledge transfer and networking.

With up to 20 sponsors per event, we connect end users with solution providers driving technology and future development of pharmaceutical manufacturing forward. With partnerships going back to day 1 of our conference format, we are proud to count some of the market leaders to the most loyal members of our global community.

Our focused marketing campaigns, addressing individual target audiences with conference content, social media speakers‘ campaigns, the Pharma 4 0 Award, along with Google Ads and LinkedIN Ads ensure the highest level of visibility before, onsite and after the event.

Customers say: „Important mindset with future visions of MES come together ” – Around the globe, today.

we.CONECT Global Leaders – Intra.NET Reloaded

The Intra.NET Reloaded event series offers the participants a trusted circle of with whom they can exchange their experiences, best practices and learnings in a friendly environment. Since 8 years, Intra.NET Reloaded has hosted the pioneers of the intranet world and grown from a single event to a global event series including Intra.NET Reloaded London and Boston, the digital Scale Up Intranet and the plans to expand to new markets.

Adestra

IBC is the world’s leading media, entertainment and technology show.

Adestra is an email marketing service provider.

Emily has responsibility for driving the overall marketing strategy for both the exhibition and conference.
Sophie Howell works with Emily to drastically advance IBC’s email marketing.

The team were set a business objective to increase overall registrants by 5% annually. Marketing objectives were to automate 10% of emails and increase conversions from email by 5%.

Challenge
The team needed to tackle two main areas:
– Email Design and Processes
– Data and Automation Solution

IBC worked with the Adestra Digital Design team to create a customised modular template solution and a bold plan was devised to tackle the problem of inactive data.

Results
– 6 4% click-through rate
– Quicker campaign creation: 2 days to 2 hours • Engaged 16% of contacts
– Active database of approximately 200,000 people
– Average open rates from around 14-17% to 25% and higher
– Automated programs achieved a 53% open rate
– Browse and abandon trigger campaigns achieved an average 40% open rate and 24% click-through
– 7% increase in registrant’s YoY
– Exceeded their target of automating 10% of emails

Banks Sadler

Banks Sadler’s marketing team have had an outstanding 2018, driving significant growth for the business whilst also developing the brand during a significant time of change. Delivering an incredible 733% increase in new business enquiries across the year, they have also supported the business in growing current accounts, creating a company of brand champions and developing continual valuable and engaging content. Touching all parts of the business, the team is passionate about driving an excellent company culture, which they support through their internal comms, wellness and talent strategies.

Incisive Media

In 2018 Incisive Media’s marketing team delivered its biggest-ever conference programme with record results by transforming the way it markets across three highly-competitive sectors. The team market in excess of 120 events a year and have seen considerable growth in the last three years. The team are known for pushing the boundaries of traditional event marketing and trailblazing new marketing initiatives. Their results are testament to their dedication and talent.

Knect365 – Informa Plc

In 2016, Isobel Peck, Chief Marketing Officer formed an internal agency at KNect365. Going forward this would be known as the Central Marketing team, bringing together expertise across Digital Marketing – Analytics, SEO, MarTech, Data Management, Content and Email Marketing, Social Media, Branding, Design, and Communications. Fast forward through years of change management, 2018 was the year the team started to focus on growth. Here are some of the projects they have been involved in:

– Delivering an improved conversion rate and exceeding expectations by 33%;
– Organic search optimisation through training the business, leading to an improved average position in search of more than 5 points plus 35,000 more clicks to our site;
– Social shares of content up 32%. Traffic to content up 53%

The overall success of the 2018 approach to marketing has seen our delegate revenue increase by 5.31% (£1,000,000 one million +).

Across the business we achieved achieve a 2.3% organic growth.

Hundreds of events and training courses delivered, hundreds of marketers trained, newly acquired businesses integrated.
A continued commitment to excellence.

Wilmington Healthcare

I am nominating my team for its unerringly devoted to improving our marketing and internal relationships in 2018. The team has improved its social engagement and met its goals of supporting our sponsorship team. The use of better collateral has driven sponsorship lead and led to significant conversions. They have worked together to innovate and understand challenges, learn from mistakes and drive improvement.

They have Improved our marketing collateral to support event sponsorship and align with our vertical sectors. They have grown own public sector audience through better use of social media and worked with influencers in the business for better reach.

Delivering 17 events a year at 5% marketing costs and revenues exceeding £3.5m the team is a set of true stars. In addition to our marketing campaigns at every event they organise effective photography and videography to support future campaigns and meet sponsors needs.