With over 30 years’ experience delivering corporate live events and brand experiences, Simon has worked across a multitude of brands and industries throughout that time including Microsoft, PSA Groupe, and many more.

After forming his own agency which later merged with others, Simon is now CEO of Strata. A leading brand experience creative agency with offices in Soho, the Midlands and Europe.

At the heart of everything he does is a passion for creative communication experiences and striving to deliver excellency. After the recent challenges, Simon is excited to see what 2022 brings for the industry and the growing Strata team.

Mindy became Joint Managing Director of Smarter Shows in 2017 and oversees a portfolio of industry-leading conferences and exhibitions across the advanced manufacturing, aerospace, automotive and materials industries. Mindy has over twenty years’ experience in B2B conferences and exhibitions and has led the strategy and execution of highly successful events across a range of industry sectors including telecoms, finance, banking, energy storage and oil and gas. Prior to joining Smarter Shows in 2012, Mindy held conference production and event director positions at organisations including Informa Telecoms, IQPC, TM Forum and Eurofinance.

Michaela Jeffery-Morrison is Founder & CEO of Ascend Global Media and Founder of the Women in Technology World Series; the world’s largest events series focused on women in tech and the only B2B company dedicated to improving diversity and inclusion in business. Since its creation in 2015, Maddox Events, now Ascend Global Media, has exploded in popularity. In just five years, the Women in Tech World Series, has grown from one event in London to seven globally, while attendance has risen from 300 to more than 6,000. Ascend Global Media delivers content, opportunities, inspiration and knowledge to the women and businesses that make up the technology sector through a series of live events and attracts hundreds of speakers from the world’s most innovative companies and tens of thousands of attendees from across the globe.

Michaela Jeffery-Morrison is Founder & CEO of Ascend Global Media and Founder of the Women in Technology World Series; the world’s largest events series focused on women in tech and the only B2B company dedicated to improving diversity and inclusion in business. Since its creation in 2015, Maddox Events, now Ascend Global Media, has exploded in popularity. In just five years, the Women in Tech World Series, has grown from one event in London to seven globally, while attendance has risen from 300 to more than 6,000. Ascend Global Media delivers content, opportunities, inspiration and knowledge to the women and businesses that make up the technology sector through a series of live events and attracts hundreds of speakers from the world’s most innovative companies and tens of thousands of attendees from across the globe.