Best Development of an Existing Conference – over 500 Delegates
Audience – Deloitte – TaxX
The Deloitte Tax & Legal Partner and Director conference is an opportunity for partners and leaders within the business to come together to listen to company updates, as well as be educated around any changes in strategy. Audience have hosted the event previously, however this year successfully introduced a new creative identity and strategy which Deloitte are utilising to wrap their 3-year strategic plan up in.
Audience proposed the theme of TaxX to Deloitte back in 2017. The theme took learnings from other industry leading exponential organisations and filtered them down in to how the production of the event could be done in a way to inspire and bolden.
TaxX is now the wrap around ident and broad strategy for all employee communications and engagement in the tax business for the next two years.
The theme was all about embracing the principles of a truly exponential organization to make an impact that matters for clients, people and society. The two-day event featured high a highly immersive event environment with changing projection messaging throughout the day giving delegates a truly different event experience.
DMG Events – Gastech Exhibition & Conference
The 30th Gastech took place in Barcelona in September 2018. Following a concerted effort by the team to boost the profile of the event, the conference was officially opened by HM King Felipe VI of Spain, the first time in Gastech history a Head of State had opened the show. The 2018 edition featured a vastly expanded programme, 50% more speakers drawn from a 40% increase in submitted abstracts alongside increased VIP and c-level content featuring high level government and industry speakers. This enhanced programme translated to record sponsorship and attendees to Gastech in its almost 50-year history. Coverage of the proceedings was through top tier media outlets who broadcasted live from the event. Gastech’s unique value proposition to its audience is that it contains elements that meets the needs of a c-level and top-level government audience through the VIP Programme and plenary stage, valuable commercial insight in the peer reviewed strategic tracks and the sharing of cutting edge, high quality research and insights in the technical tracks. Gastech exists as a unique and valuable resource to its audience to engage with each other and set the strategic direction of the global gas industry.
IBC – IBC2018 Conference
The IBC2018 Conference programme reflected the impact of change on the media, entertainment and technology industries and brought industry leaders to the stage to dissect those changes.
During five conference days over 1,400 delegates and guests from across the globe heard from our outstanding line-up of 400+ speakers, enjoyed fantastic networking opportunities and were inspired to embrace the changes in our industry together.
IBC2018 introduced several new elements to the Conference including, extending engagement with our audiences all year through a programme of original content on our digital hub IBC365, designing content programmes to reach new and younger audiences from affiliated industries such as telco, OTT and cloud. We also introduced for the first-time themes of diversity and sustainability into the conference programme, all of which simultaneously heightened the engagement of existing audiences encouraging them to stay longer.
The research for the show takes place all year round and in 2018 the Content Steering Group (CSG) was introduced. The objective of the CSG is to help preserve the unique ‘for the industry, by the industry’ character of the show and to ensure IBC is delivering cutting edge content programmes, which help our industry thrive in a fast-changing environment.
MarketforceLive – Insurance Innovators Summit
The 18th Insurance Innovators Summit followed a successful relaunch in 2017. The event had previous successes but hadn’t grown for a number of years and performed inconsistently both in sponsorship and delegate numbers.
In 2017, we undertook a bold relaunch and set ourselves some very ambitious targets to refresh and renew the event. 2018 was crucial to solidify these initial changes and take things one step further to ultimately reach our long-term goal: Insurance Innovators Summit as the largest and best insurance event in Europe.
In 2018, Insurance Innovators solidified its brand identity and established itself as leading content producers, reflected in the most-senior speaker list to date, that included 20 out of the top 30 top industry influencers.
Through investing more in innovative marketing, trialling new engagement methods, fine-tuning research and creating the most comprehensive agenda yet, we were able to surpass our ambitious goals and deliver a thoroughly successful event in terms of both revenue and on-the-day experience.
National Housing Federation – National Housing Summit
The ambition for the revamped National Housing Summit was to establish it as the most important event for senior leaders in the housing sector, leading the political agenda and shaping the direction of the sector. Moving away from the traditional conference and exhibition format, we wanted to deliver a vibrant, dynamic, destination event.
Following an exhaustive research and development process, collaborating with our members, sponsors and colleagues every step of the way, we put together a brand new event, incorporating all the popular elements of previous years whilst introducing a number of new and exciting twists.
The Summit delivered on all its key success measures, with improved audience satisfaction, greatly increased sponsorship income and significant national media coverage. With 150+ speakers (including the Prime Minister) across a huge range of session formats, 1000 delegates took part in a conference unlike any the housing sector has seen before, establishing it as the key conference in the sector’s calendar. In the words of one attendee “the Summit is the key event in the sector’s calendar – 2018 was a vintage year!”
Revo – Revo Manchester
In 2016, we rebranded from British Council of Shopping Centres to Revo (Retail Evolution), reflecting the way our industry of retail, property and placemaking is shifting and evolving. It wasn’t simply a name change, it was ways we could better represent our membership and drive our industry forward. So, in 2017 we completely revamped our flagship conference and exhibition too, no longer offering self-build options, instead introducing five ready-built standardised formats and, with our appointed contractor GES, undertook the build ourselves.
It was a big risk; the event was known to many as the show of shows because of how extravagant the self-builds were. But these are expensive, and our exhibitors looked to us to support their own shrinking budgets, without compromising the opportunity for brand promotion. The risk paid off, and in 2018 we went one step further and became the greatest show.
Shopping places are no longer just retail focused, customers look for experience – as do our attendees. So we introduced leisure activities including urban golf, had food and beverage vendors showcasing on the floor and a live action game implemented on our largest screen, bringing together our diverse community.
Risk.net – OpRisk North America
Oprisk North America is the leading conference globally dedicated to operational risk, attracting 500+ attendees annually. This application relates to our 20th year, something only possible through the active support of our Risk.net editorial team, a hugely talented production, sales and marketing team, and the dedicated and loyal following of operational risk professionals globally.
From the curation of the agenda through to the topical interactive sessions, the content was developed through rigorous research, including over 80 calls and meetings, an advisory luncheon, and crucial insights from our Risk.Net editorial team.
As a very specialized conference, OpRisk North America continues to grow. The scope for operational risk with the underlying pillars of people, process, systems and infrastructure offers a myriad of innovative ways the conference can develop, from format through to the emerging operational risks within the content. Our 2018 conference successfully reinvented a brand that was jeopardized by forces majeure in 2017 to offer an unrivalled discussion that produced crucial insights into key industry trends, innovative new opportunities in the scope of modelling and frameworks, advances in technology and emerging risk.
OpRisk North America has once again emerged as the industry leader in operational and enterprise risk space specific to the finance community. It is well and truly the only must-attend conference for specialists in this arena thanks to a long standing legacy of excellence and the dedication, creativity and enthusiasm of the entire team in 2018.
And, whilst the commercial numbers don’t always demonstrate excellence, reflecting the ambitious efforts of the team, the event was a massive commercial success with a final GP of £424,260.